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Federer, Nadal and Murray star in ATP global campaign
LONDON - Tennis stars Roger Federer, Rafael Nadal, and Andy Murray are Titans playing among ... The men feature alongside other players in the 2009 tour in a 60-second spot that shows them smashing balls to each other while up in space. ATP , the governing body of men's professional tennis, tasked The Big Shot with evolving its 'Feel it' campaign of 2007/08 by creating a new identity for men ...
By Jacquie Bowser / Brand Republic 20-Jan-09
US government reviews media ownership laws
LONDON - US regulator the Federal Communications Commission has launched a review of media
By Claire Billings, / Brand Republic 14-Sep-01
Australian government reviews £90m media buying business
SYDNEY - The Australian government has put two of the country's biggest media-buying contracts ... The larger of the two media contracts is the £60m federal government contract. The business ... and space. The details of the federal government tender will be released next week. If you have ... contract is with the New South Wales government, which has put its campaign and non-campaign media ...
By Staff, / Brand Republic 05-Jul-02
Lindt hires Roger Federer as first celebrity ambassador
Federer as a global brand ambassador. ... Lindt has refused to disclose the amount it has paid but it is believed Federer has been signed up ... campaigns will also link into Federer's charity The Roger Federer Foundation, which funds education in underdeveloped areas of the world. Speaking about the deal, Federer said: "I am Swiss by birth, and since my ...
By James Quilter / Brand Republic 30-Oct-09
IPA abandons industry merger plans for federation
marketing bodies, but will instead form a federation where associations can exchange views and coordinate ... The new body will be called the Communications Agency Federation, and the founding members ... memberships." A federation, according to Boleat, would be the most effective and low-cost way of achieving stronger relationships. The council for the new federation will comprise the presidents and chief ...
By Jennifer Whitehead, / Brand Republic 04-Dec-02
Gillette unveils TV ad with Woods, Henry and Federer
Federer, after parting company with David Beckham last year. ... M3Power and Fusion razor brands. The company signed Woods, Henry and Federer in 2006 on two ...
By Darren Davidson / Brand Republic 18-Jan-08
Janet Jackson's nipple 'reveal' sparks federal inquiry
NEW YORK - It may have been dubbed a storm in a D-cup but federal authorities in the US do not feel ... , but the brief glimpse of a breast has been described by Michael Powell, chairman of the Federal Communications ...
By Staff, / Brand Republic 03-Feb-04
Blow to government as food manufacturers go it alone
campaign to promote their own food labelling scheme as a rival to government proposals for a 'traffic light ... by the government and endorsed by the Food Standards Agency. However, Tesco and Morrisons boycotted the advice ... to The Sunday Times, the five big manufacturers, which also rejected the government advice, have now proposed a joint television and press campaign, devised through the Food Drink Federation, to promote their rival ...
By by Sarah Woods / Brand Republic 04-Sep-06
Government considers fat tax on cheese and butter
LONDON - The government is considering plans to tackle the growing obesity problem that could see ... and drinks. The fat tax, which has been dubbed "Fat Vat", is opposed by the Food and Drink Federation ...
By Staff, / Brand Republic 19-Feb-04
US government targets bloggers with new endorsement rules
NEW YORK - The US government is targeting bloggers who receive payment for writing about brands ... The new rules announced by the US Federal Trade Commission could have drastic implications for word of mouth marketing. The previous guide -- created in 1980 -- allowed companies to use unusually positive testimonials in tandem with a "not typical" disclaimer. Now bloggers who review a product ...
By Staff / Brand Republic 06-Oct-09
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