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Disney refunds parents for Baby Einstein DVDs following legal threats
a complaint with the US Federal Trade Commission, alleging false advertising. Subsequently ...
By Jacquie Bowser / Brand Republic 26-Oct-09
Lindt hires Roger Federer as first celebrity ambassador
Federer as a global brand ambassador. ... Lindt has refused to disclose the amount it has paid but it is believed Federer has been signed up ... campaigns will also link into Federer's charity The Roger Federer Foundation, which funds education in underdeveloped areas of the world. Speaking about the deal, Federer said: "I am Swiss by birth, and since my ...
By James Quilter / Brand Republic 30-Oct-09
UK drinkers return to bitter but on-trade beer sales plummet
400 million pints, as the gap between on and off-trade sales narrows sharply. ... and the shift towards drinking at home. The difference between on trade and off trade is the closest yet ... off-trade will overtake on-trade by this time next year. Nielsen analyst Graham Page said: "It's not that the off trade is doing spectacularly well, it's that the on-trade figures are spectacularly awful." Top ...
By James Quilter / Brand Republic 12-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
. ( Brand Republic ) The Newspaper Publishers Association , the trade body for national newspapers, has ...
By Staff / Brand Republic 20-Nov-09
Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media
newspapers, has hired Mel Danks , Express Newspapers' head of trading, as deputy commercial director ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media
Media has appointed Andrew Goldsmith , trading director of its men's lifestyle and music division ...
By Joe Gill / Brand Republic 30-Oct-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
to business director to lead a new integrated UK team. He will remain head of radio on the UK trading team ...
By Sarah Shearman / Brand Republic 23-Oct-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's B...
By Staff / Brand Republic 13-Nov-09
LinkShare launches Twitter affiliate marketing tool
products via Twitter and receive sales commission.
By James Quilter / Brand Republic 29-Oct-09
Top Gear's Hammond bags himself a logo
the first to commission a brand identity for his production company and put it on TV.
By James Quilter / Brand Republic 17-Nov-09
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