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Interflora takes legal action against M&S for Google AdWord bidding

LONDON - Interflora UK is suing Marks & Spencer and online florist Flowers Direct Online over ... Flowers Direct Online appeared to be using the keywords. Normal 0 In the US, Nike filed a ... Interflora has filed a lawsuit to stop M S and Flowers Direct from using 'Interflora' as a sponsored search term, as well as the misspellings 'Intaflora' and 'Inter-flora'. The companies ...

By Jennifer Whitehead / Brand Republic 08-Dec-08

Flowers Direct joins ipoints as loyalty partner

LONDON - Online florist Flowers Direct has joined the Maximiles-operated online loyalty scheme ... As part of the deal, Flowers Direct customers can earn 10 points with every 1 spent across a ... Rawlins, managing director at Flowers Direct, said: "Although we have a growing loyal customer base ... they make." Ipoints members, which number more than 2m in the UK, will be offered Flowers Direct promotions ...

By Jacquie Bowser / Brand Republic 22-Jul-08

Interflora marks a record year with 1m orders online

LONDON – Interflora has posted a record-breaking financial year for online sales, with 1m orders ... for further orders to contribute to this figure. The breaking of the online order record follows the unveiling of Interflora's fully revamped website and a rebranding by direct marketing agency WWAV Rapp Collins Leeds to persuade customers that only Interflora is the real flower expert. The website ...

By by Sarah Woods / Brand Republic 15-May-06

ValueClick launches direct response unit for online

NEW YORK - ValueClick, the online marketing company, has launched a direct marketing unit in the US ... ValueClick Direct will advise marketers on using online for direct response results. It offers multiple distribution options, including online advertising on the ValueClick Media advertising network, co ... attracting online and offline store traffic, recruiting suitable sales leads and driving sales in a cost ...

By Staff, / Brand Republic 27-Oct-04

Holiday Extras hires Equimedia for online direct marketing

LONDON - Airport services firm Holiday Extras has hired Equimedia to handle direct marketing ... Direct response specialist Equimedia has been appointed following a three way pitch with a brief to review the way the website uses data, in an attempt to improve margins. Matthew Pack, Holiday Extra's business-to-consumer and web director, said: "It was important for us to choose a company that was able ...

By by Joe Lepper / Brand Republic 29-Mar-05

Tidalwave to handle direct marketing for Citrix Online

LONDON - Citrix Online, a division of IT company Citrix Systems, has appointed technology marketing ... with creating direct marketing campaigns that target small to medium-sized businesses and professional consumers. The campaigns will focus on highlighting the benefits of Citrix Online s services, which allow customers to access software on demand, over the internet. Simon Presswell, EMEA managing director of Citrix Online ...

By Jacquie Bowser / Brand Republic 20-Jun-07

Trinity Mirror and Dating Direct in online partnership

LONDON - Trinity Mirror has signed a deal with Dating Direct to provide content and access ... -founder of Dating Direct, said: "Being able to hear a potential voice really adds a new element to the online dating ... The partnership means that Dating Direct will provide Trinity Mirror with a version of its dating service across Trinity Mirror's online properties, where users can find partners through the website's 3 ...

By by Alex Donohue / Brand Republic 02-Jun-06

Use of direct channels improves online traffic

LONDON - Direct marketing drives online traffic by up to 40%, according to collaborative publisher ... The fake brand, called Quote Genie, was positioned as an online insurance broker providing a wide ... Asrecommended Insurance, which was distributed to 600,000 prospects in January 2008. Unique online visitors ... . The ad did not appear in any other form apart from direct mail. In total, more than 2,000 consumers ...

By Jacquie Bowser / Brand Republic 02-Jul-08

Royal Mail launches online direct service

LONDON - Royal Mail is aiming to boost the use of direct mail among businesses with the launch ... purchasers, direct mail design, production, mailing and fulfilment services. Offline services ... step in developing a piece of DM in their own time, utilising a demo that shows the power of DM Online ... of prospective customers from scratch. Companies interested in the service should visit DM Online . If you ...

By Claire Billings, / Brand Republic 13-Jan-03

Yahoo! Europe seeks direct marketing and online chief

LONDON - Yahoo! Europe is looking for a head of online and direct marketing to run a new centre ... Amazon.co.uk as online marketing strategist. Brunini and the new head of direct and online will report ... !'s marketing strategy across Europe, including advertising, branding, direct, trade and product marketing ...

By Claire Billings, / Brand Republic 22-Apr-03

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