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Wall's sausages under food labelling spotlight
The food brand is the latest to be investigated by The Sunday Telegraph as part of the newspaper's ongoing campaign for more clarity in food labelling about where produce comes from. The newspaper points out supermarkets and manufacturers do not have to say where processed food comes from. Wall ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
BR Video: Free Evening Standard changing readers' habits
LONDON - People are reading the Evening Standard more now it is free, but that doesn't mean ... Just over two weeks ago on Monday 12 October, the London Evening Standard dropped its 50p cover ... that they normally read, and asked those who didn't mention the Standard why they hadn't switched to it now it is free. The three people who did mention the Standard were asked what difference the paper going free ...
By Staff / Brand Republic 27-Oct-09
Obesity predicted to fall despite 'toxic food' marketing
reason for the increase in obesity but said the restrictions on advertising to children and food ... to do more. He said brands should be using the "traffic light" food labelling system indicating ... like to see more restrictions for when "toxic food" can be advertised and added that junk food brands ...
By James Quilter / Brand Republic 03-Nov-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest ... Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...
By Susan Billinge / Brand Republic 11-Nov-09
Jamie Oliver partners with Match.com to create food-lovers dating website
on the chef's website that helps food lovers find a partner. ... functionality to help in their quest for love. Oliver said: "I've always found food to be a really powerful way of bringing people together and I thought it would be great if we could get people who loved food ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Pret a Manger under fire again, this time over chicken sourcing
LONDON - Sandwich chain Pret a Manger has been criticised over its food labelling stance ... Pret a Manger says it sources the chicken from Brazil because the animal welfare standards at the factory it uses are higher than at British rivals and also because Brazil is able to supply the volume ... of its campaign to simplify food labelling. Last week the newspaper tackled the company over ...
By Jennifer Whitehead / Brand Republic 02-Nov-09
Findus boosts marketing team with new hire
LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development ... agencies Findus is Europe's largest frozen food and seafood companies with a 1.1 billion turnover ...
By Staff / Brand Republic 16-Nov-09
WPP to buy majority stake in Thai digital agency
LONDON - WPP has agreed to acquire a 51% stake in Minteraction, a digital agency in Thailand ... The agency employs 45 people and has clients including Cadbury, Ford, Nike, Sony and Unilever. Founded in 2007, it made revenues of 35.4 million Thai baht ( 640,000) in 2008. ...
By Staff / Brand Republic 30-Oct-09
Digital agency Think appoints new MD
LONDON - Digital agency Think has appointed ECM Consulting's Lynne Davidson as its new managing ... of the agency, following her move from ECM, formerly Conchango, where she held the position of head of retail ... . The agency was recently named 25th in the 2009 Deloitte Technology Fast 50, the third year running it has ...
By Staff / Brand Republic 16-Nov-09
Ex-Crispin Porter duo launch crowdsourcing agency
NEW YORK - Two former Crispin Porter + Bogusky executives have set up an ad agency based ... that brands rely upon their agencies to provide", married to a crowdsourcing model. The agency has already ...
By Staff / Brand Republic 29-Oct-09
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