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Toyota quits F1 after seven years
LONDON - Toyota is to disband its Formula 1 team because of "severe" economic conditions, saying ... , which said that Formula 1 did not fit in with its environmentally sustainable branding. Tyre maker Bridgestone has also said it will not renew its Formula 1 sponsorship deal after it ends in 2010. Toyota has been involved with Formula 1 since 2002. This year it finished in fifth place in the constructors ...
By Jennifer Whitehead / Brand Republic 04-Nov-09
Renault F1 sponsor ING terminates £40m contract
LONDON - The Renault Formula 1 team has lost two of its sponsors including ING, which ... with Renault Formula 1 with immediate effect." ING was the largest financial contributor on Renault's books, providing more than half their total sponsorship revenues. According to industry monitor Formula Money, ING ... Normal 0 The F1 team has also lost the backing of Spanish insurance firm ...
By Darren Davidson / Brand Republic 25-Sep-09
BMW blames environmental issues for decision to quit Formula One
LONDON - BMW has quit F1 motor racing after ten years' participation, blaming not just its Petronas ... projects and initiatives to check them for future viability and sustainability. Our Formula 1 campaign ... . "Nevertheless, our ten years of Formula 1 experience have had a major impact on our development engineers. We ... st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table ...
By Ben Bold / Brand Republic 29-Jul-09
F1 teams throw championship into chaos with breakaway move
LONDON - Formula 1 has been thrown into possibly the greatest upheaval in its 59-year history ... Formula 1 teams have been in negotiations with autosport's governing body FIA over proposed budget caps designed to curtail costs. Following a breakdown in negotiations the Formula One Teams ... and media plans into chaos. The BBC is only into the first year of a 250m deal to broadcast F1 until 2013 ...
By Staff / Brand Republic 19-Jun-09
Zara Phillips at odds with RBS over sponsorship switch to Coutts
. Jackie Stewart, the Formula 1 racing legend, has agreed to see out the remainder of his RBS sponsorship ... Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso ...
By Staff / Brand Republic 20-Apr-09
LBi launches customer interaction department
Motors Europe, Sara Lee, Mitsubishi Motors Europe, Formula 1 and most recently, after an 8-way pitch ... Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso ...
By Jacquie Bowser / Brand Republic 24-Mar-09
Sponsorship budgets cut by more than 50% of firms
on marketing their sponsorships. Previously, IEG had found that companies spent on average $1.50 ( 1.09) on activating their sponsorship deals for ever 1 (73p) spent on rights. That figure is now $1.40. Sports, particularly Formula 1, have been hit as companies cut back on their sponsorship budget. Royal Bank ...
By Staff / Brand Republic 11-Mar-09
ING cuts sponsorship of Formula 1
LONDON - Global bank ING has decided not to renew its sponsorship of the Renault F1 team after ... reduce its spending on F1 this season by 40%. It has sponsored the Renault team since 2007, when ... of its brand. Its retreat from F1 comes two months after Honda pulled the plug on its own racing team ... of the AT T Williams F1 team is also uncertain. ...
By Daniel Farey-Jones / Brand Republic 16-Feb-09
Vodafone ends England cricket sponsorship
years, following a review of its sponsorship activity, which includes a tie-up with Formula 1 star Lewis ... globally-focused sponsorships include one with Formula 1 driver Lewis Hamilton and his McLaren Mercedes ...
By Daniel Farey-Jones / Brand Republic 16-Dec-08
ITV drops Boat Race as cost of football takes toll
destination for the race. Earlier this year, the BBC acquired the rights to Formula 1 motor racing on a five ... . It follows Honda's decision last week to exit Formula 1 unless it finds a buyer for its motor racing team ... shown on ITV1. It has expanded its football coverage beyond the Champions League by taking on England ...
By Darren Davidson / Brand Republic 09-Dec-08
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