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Forrester says that there are limits to Google's success
LONDON - As Google moves toward to its much-talked-about IPO, research firm Forrester says ... A new Forrester Research report argues that Google 's dominance will be diluted as Microsoft ... out there Google can't be everything to everyone," Forrester principal analyst Charlene Li said ... portal sites quite frequently. Forrester says this trend will increase as portal competitors MSN ...
By Staff, / Brand Republic 10-Mar-04
Forrester Research acquires JupiterResearch for $23m
LONDON - Forrester Research has acquired JupiterResearch and its parent company JUPR Holdings from ... $14m in 2007. Forrester, with 2007 revenues of $212m, now has more than 1,000 employees. Jupiter joins Forrester's Marketing and Strategy Client Group, which contributed $46.4m to Forrester's total revenue in 2007. George Colony, chairman and chief executive of Forrester, said: "Uniting JupiterResearch ...
By Jacquie Bowser / Brand Republic 04-Aug-08
Forrester Research to lay off 15% of staff
LONDON - Forrester Research is to lay off 111 employees, or 15% of its workforce, in the first ... at Forrester, said, "Today's announcement is a two-pronged response to both the conditions and the demands ... guidance. Forrester is expecting revenues of about 46m ( 32.7m) and diluted earnings per share of 24 cents ...
Brand Republic 13-Jul-01
Lightspeed snaps up Forrester consumer panel business
NEW YORK - Lightspeed Research has acquired Forrester Research's Ultimate Consumer Panel, which ... Forrester has sold its Ultimate Consumer Panel business, which provides tools for analysing ... the service no longer fits its core focus. The acquisition means that senior members of Forrester ... of Forrester Research, said: "Forrester is selling the Ultimate Consumer Panel business because it no longer ...
By by Staf / Brand Republic 09-Oct-06
Forrester Research report identifies blog strengths for marketers
LONDON - A report issued by Forrester Research has identified a three-step process that it says ... Accountability, was developed by Forrester Research analysts Charlene Li and Chloe Stromberg, with the aim of outlining a three-step process for marketers wanting to create successful corporate blogs. Forrester ... . The full report can be obtained direct from Forrester Research. ...
By by Alex Donohue / Brand Republic 12-Feb-07
UK online ad market largest in Europe
to Forrester Research. ... to Forrester Research. Forrester recently launched its Internet AdWatch ad-monitoring service in Germany ... , Forrester’s findings suggest that the UK market is much bigger. William Reeve, group director of European ... will be much nearer DM300 ( 96m). In the UK, by contrast, Forrester expects online adspend to be nearer 129m ...
By Louise Banbury / Brand Republic 18-Aug-00
Downloadable music market set to reach £300m
companies, according to Forrester Research. ... LONDON (Brand Republic) - The UK market for downloadable music will reach 300m by 2005, driven by emerging repackaging companies, according to Forrester Research. Record companies and retailers ... to Forrester. ...
Brand Republic 06-Nov-00
Alterian named top database marketing technology firm
by Forrester Research. ... Forrester reported that Alterian offers significant speed and cost-effectiveness benefits ... as the UK and Europe, which has brought our marketing suite to the attention of Forrester Research. He ... and that Forrester's research is a prime indicator for it to continue developing solutions for not only the largest ...
By Staff, / Brand Republic 16-Nov-04
Ad agencies to be hardest hit by marketing budget cuts
and traditional media expected to be hit the most, according to a global survey by Forrester. ... . The biggest change, according to Forrester, will be a levelling of the playing field for large and small ... . The report was written by Japp Favier, vice-president and research director at Forrester. ...
By Nikki Sandison / Brand Republic 22-Apr-08
Scattergun approach fails to realise email potential
they are adopting a scattergun approach to their targeting, according to research conducted by Forrester. ... in to receive emails, and constantly update databases. The Forrester research also predicted that $144m ( 88m ...
By Staff / Brand Republic 02-Jul-09
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