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The Rubicon Project hires Siotis and Jakovljevic

LONDON - The Rubicon Project has hired Leon Siotis and Jana Jakovljevic from Fox Interactive Media ... -guaranteed inventory across Fox Interactive Media sites including IGN, MySpace, AskMen.com and Rotten Tomatoes, online ... -headquartered company has opened offices in London, Sydney and Hong Kong. Read more on Brand Republic Media ...

By Daniel Farey-Jones / Brand Republic 06-Nov-09

Fox lines up big brands to promote Avatar

LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors ... the studio's biggest film of the year. The European promotion of Avatar is being headed up by Fox executive ... and an alien, has cost Fox around $500m to produce. The film, the first by director James Cameron since ... have woken up to the power of their own media spend. The current trend is for films to promote ...

By James Quilter / Brand Republic 19-Nov-09

Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media

, digital, marketing and media. ... Republic ) The Rubicon Project has hired Leon Siotis and Jana Jakovljevic from Fox Interactive ... ) Media Square , owner of agencies Holmes Marchant and The Gate, has promoted Peter Reid to chief ... , Bing. ( Revolution ) Search optimisation and online reputation management firm Digitalis Media has ...

By Daniel Farey-Jones / Brand Republic 06-Nov-09

T3 and Total Film to run LG augmented reality ad

LONDON - LG Electronics has teamed up with media group Future as part of its global partnership ... In a deal brokered by LG's media agency Mindshare, Future's technology and film magazines, T3 ... . The in-magazine activity will be supported by digital media on T3.com and totalfilm.com . John ... industries which this campaign will bring to life by delivering a cutting edge platform to interact with our ...

By Jacquie Bowser / Brand Republic 16-Nov-09

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's Bruce ... Fox Interactive Media to manage ad network development in the UK and EMEA respectively. The pair ... , Asia-Pacific and the West Coast of the US. ( Brand Republic ) Media Square , owner of agencies ... . Fulford joins the digital media agency from Tullo Marshall Warren , where he was group planning ...

By Staff / Brand Republic 13-Nov-09

Brandopus gives Fox's Rocky biscuit bars a musical makeover

LONDON - Brandopus has revamped the packaging for Fox's Rocky biscuit range with music imagery ... sales. It will be available in shops within weeks. Brandopus began work on Fox's biscuit range, which includes Fox's Classics and Melts, in March 2007. Since then Fox's sales have increased by 8.88m, an uplift of 17 per cent. The strategic design agency's work on Fox's biscuits identity and packaging ...

By Susan Billinge / Brand Republic 10-Nov-09

BBC News appoints first social media editor

LONDON - BBC News has joined a small number of media groups and appointed Alex Gubbay as its first ... Gubbay, currently interactive news editor for BBC Sport, will start work in January and focus on editorial development of user-generated content and social media initiatives across the BBC newsroom. Part of that work will involve coordinating the work of correspondents and reporters using social media tools ...

By Staff / Brand Republic 17-Nov-09

ITV launches 'I'm a Celebrity' pay-to-play games

-to-play branded games that can be accessed via the interactive services of Sky and Virgin Media. ... continuing to grow new revenue opportunities. Availableexclusively on Sky Interactive and Virgin Media games ... basic level or at a charge of 60p on Sky after two levels have been played and 75p on Virgin Media after ... for the bush toilet to access the next level. On Virgin Media the game, designed by Two Way Media ...

By Jennifer Whitehead / Brand Republic 19-Nov-09

Microsoft backs out of Family Guy tie-up due to content concerns

The software giant planned to sponsor the Fox show, titled 'Family Guy Presents: Seth and Alex ... and Fox several notes expressing its concern, but evenutally decided to pull its sponsorship. A ... to have a good partnership with Fox, Seth MacFarlane and Alex Borstein and are working with them in other ...

By Staff / Brand Republic 27-Oct-09

ITV reveals line up for ninth series of 'I'm a Celebrity'

LONDON - ITV has confirmed that George Hamilton and Samantha Fox are among the contestants ... Hamilton and Fox join the usual line up of former soap stars, popstars and vaguely familiar television presenters for the ninth series of 'I'm a Celebrity...Get Me Out of Here!'. The only contestant ... Fox - former Page 3 Girl and popstar Stuart Manning - actor, formerly in 'Hollyoaks' George Hamilton ...

By Jennifer Whitehead / Brand Republic 12-Nov-09

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