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Friends Reunited's value to be cut by ITV
LONDON - ITV will substantially write down the value of Friends Reunited, the online business ... on the report today. ITV changed the business model for the main Friends Reunited website last year ... and the review is likely to conclude that Friends Reunited is worth less than the 175m it agreed to pay ... the site. It paid for the purchase of Friends Reunited with 120m in cash upfront and a further 55m ...
By Daniel Farey-Jones / Brand Republic 05-Jan-09
ITV to bring Friends Reunited online sales in-house
LONDON – ITV is taking online advertising sales for recently acquired Friends Reunited in ... . ITV bought Friends Reunited in December for £120m and an additional £55m if performance targets ... outsourced and now, with the sale of Friends Reunited to ITV, it makes commercial sense to bring ... The Independent and National Rail Enquiries. As part of the acquisition of Friends Reunited, ITV integrated its ...
By by Staff / Brand Republic 27-Mar-06
Friends Reunited's knowledge will help ITV reinvent itself
Why should ITV have bought Friends Reunited and does this presage a host of other offline media ... , probably most importantly, Friends Reunited gives ITV permission to use this data. Subscribers have ... resources and networks than Friends Reunited on its own. Friends Reunited impressions should be better sold ... at Friends Reunited know their subscribers well. They know their interests, their achievements ...
By by Mike Colling / Brand Republic 09-Jan-06
ITV to drop subscription model for Friends Reunited
LONDON - ITV is set to ditch Friend Reunited's subscription model in response to growing pressure ... charge for Friends Reunited . Earlier this month, ITV appointed Gary Cole as the head of revenues for ITV.com and Friends Reunited, tasking him with building a strong online sales team in order ... , Grade said that some elements of Friends Reunited would be opened up. ITV is looking to make 150m ...
By Maria Esposito / Brand Republic 31-Oct-07
Two bidders emerge for ITV's Friends Reunited
site Friends Reunited, which is thought to be worth less than £50m. ... . The value of Friends Reunited has plummeted since ITV bought it and it was overtaken by the arrival ... of unique users on Friends Reunited has fallen from 5m three years ago to 1.7m in December. ITV also ... sales team and who job it was to maximise the revenues of both ITV.com and Friends Reunited, which ...
By Staff / Brand Republic 18-May-09
ITV set for victory in race to buy Friends Reunited
business Friends Reunited, with an additional £50m paid to the management team if performance targets ... the original Friends Reunited website. Murphy and the management team control about 30% of the firm ... TV operation. Friends Reunited, which generated £4.6m last year, was put up for sale in the summer ... ITV was tipped as the leader in the race for the website, which brings old school, university ...
By by Staff / Brand Republic 05-Dec-05
BT and ITV are among bidders for Friends Reunited
LONDON - BT and ITV have made bids for Friends Reunited, going up against the Daily Mail & General ... use it to promote its Friends Family tariff. ITV is believed to be making a bid because ... that Friends Reunited , founded by Steve and Julie Pankhurst, would be sold for around £100m but with BT ... of this buying IG Entertainment and Intermix Media. Friends Reunited lets people look up old classmates ...
By by Staff / Brand Republic 17-Oct-05
ITV relaunch of Friends Reunited proves a success
LONDON - Friends Reunited, the ITV-owned social networking site, drew 5.5m unique users in July ... the UK. In addition the group of Friends Reunited sites, which include Genes Reunited and Friends ... ,000 events have been added to timelines since. Andy Baker, managing director of Friends Reunited, said ... : "Friends Reunited is preparing for the launch of new features to be released later in 2008 which ...
By Daniel Farey-Jones / Brand Republic 27-Aug-08
ITV wins race to buy Friends Reunited for as much as £175m
LONDON - As predicted, ITV has acquired internet business Friends Reunited for £120m ... . Friends Reunited will operate as a standalone entity, although ITV will integrate its management team, led ... 's online expertise and push ITV's online offering. From today, Friends Reunited and ITV will work ... direct consumer revenue for the network. Friends Reunited is expected to make £12.4m revenue and £6.6m ...
By by Sam Matthews / Brand Republic 06-Dec-05
Friends Reunited's Murphy plans to transform affiliate shopping
LONDON - Michael Murphy, former CEO of Friends Reunited, is embarking on a plan to take affiliate ... Normal 0 Murphy, along with Tim Ward and Rob Mogford, sold Friends Reunited to ITV in December 2005 and left the company after their earn-out period ended late last year. They are estimated ... nearest competitor according to Hitwise. Prior to joining Friends Reunited, Murphy was chief operating ...
By Jennifer Whitehead / Brand Republic 27-Apr-09
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