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Agency spreads Ikea sofa photos around Facebook
media strategy was to reach an audience beyond just Malmo. Ulvegarde said: "The Malmo store is the most ...
By Jennifer Whitehead / Brand Republic 25-Nov-09
Two more US publishers threaten to join News Corp and quit Google
. Its paid content strategy will first focus on subscriptions at either the Dallas Morning News ...
By Staff / Brand Republic 25-Nov-09
Shazam launches (Red) iPhone app
, from which 20% of sales revenue will be donated to the Global Fund to fight Aids, tuberculosis ... will be donated to the Global Fund. (Red) funds are directed to HIV and Aids programmes in Africa. Andrew Fisher ... partners and events have generated $140m for the Global Fund, 100% of which flows straight through to Aids ...
By Jacquie Bowser / Brand Republic 24-Nov-09
Google buys online ad customisation firm Teracent
to make more money from their ad space and delivers web users better ads and more ad-funded web content ...
By Staff / Brand Republic 24-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
Rutherford was CEO of Digitas Global for three years until July this year. Before that he was head of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business-to-business brands, working on marketing strategy and execution. It was set up in 1997. Rutherford will concentrate ...
By Staff / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
month in the UK, but it is thought that the vast majority have opted to stick with the free, ad-funded version of the site. US record companies are said to be worried that the ad-funded model will not generate ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Shop Direct plans franchise deal to bring Woolworths back from the dead
, which is backed by funding from the Middle East, was too similar to Woolworths. It may be too late ...
By James Quilter / Brand Republic 23-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
Duncan. In the 'Next on 4' blueprint, Channel 4 said it would invest 50 million in a fund called 'Four ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
Modem's chief strategy officer Tony Effik as chair of its social media council. ( Media Week ...
By Staff / Brand Republic 20-Nov-09
Marlboro stubs out fake Twitter account
Over the course of two weeks the account, using the handle 'Marlboro_cigs' , embarked on a strategy of messaging and following other Twitter users who mentioned Marlboro in their tweets. Active since October 29, the account had 52 followers and was following 93 people as of last weekend, shortly ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
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- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
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- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
