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G2 Worldwide acquires digital agency Refinery

NEW YORK -­ WPP Group's G2 Worldwide has acquired the digital agency Refinery. ... people in its Philadelphia headquarters. Refinery will be integrated with G2 s digital marketing business unit, G2 Interactive, operating under the leadership of its president, John Paulson. Joe Celia, chairman and CEO at G2 Worldwide, said: In today s market it is not enough to excel at strategy ...

By Staff / Brand Republic 06-Jul-07

WPP's G2 buys Indian CRM agency

NEW YORK - WPP-owned G2 Worldwide has acquired a majority stake in Indian relationship marketing ... The deal, which is subject to regulatory approval, will enable G2 to extend its reach into India s direct marketing and customer relationship management industry. Chateaux Hospitality, which ... 211.2m ( 2.67m). It was founded in 1998 and employs 148 people. G2 Worldwide is a global marketing ...

By Staff / Brand Republic 01-Apr-08

Joshua G2 appoints Budimlija as head of planning

LONDON - Below-the-line agency Joshua G2 has appointed Verra Budimlija, the former head of planning ... G2 is a kind of multi-disciplined nirvana for anyone who wants to craft client solutions ...

By Alex Donohue / Brand Republic 25-Jan-08

Joshua founder Thompson takes G2 network role

LONDON - Peter Thompson, the head of integrated agency Joshua G2, has been promoted to chief ... Thompson is taking over responsibility for building G2 in Europe from John Lynn, who was recently ... director, now takes on Thompson s duties as head of Joshua G2. In his new role, Thompson will report to Joe Celia, worldwide chairman and CEO of G2. Celia said: Peter s proven vision and leadership ...

By Daniel Farey-Jones / Brand Republic 01-Mar-07

WPP's G2 division acquires 70% of Spain's MDS Boole

, via its wholly owned operating company G2. ... G2, which describes itself as an activation marketing and brand communications company, said ... , recording revenues for the year ending December 2005 of €1.3m. Activation marketing, according to G2, is an alternative to traditional marketing methods. G2 claims that its activation marketing ethos can help ...

By by Alex Donohue / Brand Republic 03-Oct-06

Independent extends Extra supplement to take on Guardian G2

in an attempt to take on the Guardian G2 and push the paper's circulation past the 260,000 mark. ... conscious of shaking off its "lightweight Guardian G2" tag, and the inclusion of a weightier Extra section ...

By by Alex Donohue / Brand Republic 21-Apr-06

IPC's Nuts to sponsor UKTV G2's World Cup schedule

LONDON - Weekly lad's mag title Nuts is to sponsor UKTV G2's 'Football Fanatics World Cup ... credits during UKTV G2's 60 hours of World Cup programming. UKTV G2 will support the campaign ... , and with readers who are absolute football fanatics, this is an ideal partnership. "UKTV G2 has a great reach ... , channel head at UKTV G2, added: "Our combined audiences represent the heart of this summer's World Cup ...

By by Alex Donohue / Brand Republic 07-Jun-06

FHM pin-up tries her best in UKTV G2 Six Nations spot

LONDON - With the help of FHM pin-up Tanya Robinson, digital channel UKTV G2 is to launch an ad ... at Red Bee Media, said: "We wanted to target UKTV G2 loyalists as well as a broader-based rugby fan ... bits" on UKTV G2." The campaign is targeted at G2's young male audience who usually tune in for a ... ', 'Never Mind the Buzzcocks' and 'The Catherine Tate Show'. Steve North, UKTV G2's channel head, said ...

By by Danielle Wightman-Stone / Brand Republic 27-Jan-06

UKTV to screen World Cup matches on G2 channel

digital channel UKTV G2 air 31 live World Cup matches this summer. ... G2 is a spin-off from UKTV Gold, aimed at the 16- to 34-year-old market. Steve North, head of UKTV G2, said: "The World Cup is the most watched TV event on the planet, and is guaranteed to capture ... the sports coverage we currently have on G2 and following on from the RBS Six Nations, the World Cup ...

By by Sam Matthews / Brand Republic 16-Mar-06

UKTV launches Gold channel aimed at younger viewers

The new station, called UK G2, launches on November 12 and will air between 8pm and 5am ... Creatures Great and Small' and 'The Good Life'. UK G2 will target a more media-savvy, younger audience ... Stars' and 'They Think it's all Over'. Matt Tombs, head of entertainment at UKTV, said: "UK G2 ...

By Claire Billings, / Brand Republic 29-Oct-03

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