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Superbrands case studies: Gillette
). History The Gillette Company was founded in Boston, USA in 1901 by travelling salesman King C Gillette. Frustrated with traditional cut-throat shaving, he started work on a model razor that was to revolutionise the shaving market. The Safety Razor. It was at this time that Gillette's strong technological ...
Brand Republic 29-Nov-04
Colgate-Palmolive tight-lipped on Gillette bid
bid for Gillette, after the shaving company ousted its chief executive last week. ... tight-lipped about a potential bid for Gillette, after the shaving company ousted its chief executive ... hasten consolidation within the sector by buying Gillette, but revealed a 15% increase in third ... on Gillette. ...
Brand Republic 25-Oct-00
Gillette ups the ante with quintuple-bladed razor
NEW YORK - Forget about three-bladed and four-bladed razors -- Gillette has once again upped ... It unveiled two new razors yesterday, the Gillette Fusion and the Gillette Fusion Power. Not only ... their sideburns. James Kilts, chairman and CEO of the Gillette Company, said: "Gillette Fusion is more than just a next-generation shaving brand, it's the future of shaving. Gillette Fusion extends our rich ...
By by Staff / Brand Republic 15-Sep-05
Gillette to sponsor GMG Radio football show
LONDON - GMG Radio has secured a sponsorship deal with Gillette for an 11-week run of football ... , and are independently produced by Campbell Davison Media. Gillette s creative will link into its Champions campaign ... , said: The Gillette brand and its current campaign fit perfectly with our Real and Century brands. I ...
By Jacquie Bowser / Brand Republic 05-Mar-08
Gillette confirms multimillion-pound deal with Beckham
LONDON - Gillette has confirmed it has signed a multimillion-pound three-year deal with David ... record-breaking deal with Gillette, which would have been the biggest in British advertising history ... it had treated him and his family over the reporting of his two alleged affairs. Gillette said ... 's worldwide consumer advertising and promotional campaigns. Gillette did not reveal any financial details ...
By Gordon MacMillan, / Brand Republic 28-May-04
Wilkinson Sword challenges Gillette with Quattro launch
LONDON - Wilkinson Sword is challenging Gillette's dominance in the men's shaving sector ... the dominance of Gillette's triple-blade Mach 3, which is the market leader. So successful is Gillette's Mach ... ahead as Gillette claims that the Quattro is infringing its progressive blade geometry and has filed a ...
By Jennifer Whitehead, / Brand Republic 14-Aug-03
Gillette uses YouTube and ball skills for youth focus
LONDON - Gillette is launching a youth-focused ad campaign on video-sharing site YouTube ... - to 24-year-old males and builds on Gillette s current above-the-line campaign featuring Thierry Henry ... , challenging users to create a trick using any type of ball and upload it to Gillette s branded YouTube webpage . Participants are entered into a free prize draw to win exclusive signed Gillette Champions ...
By Jacquie Bowser / Brand Republic 12-Mar-08
Gillette unveils TV ad with Woods, Henry and Federer
LONDON - Gillette has unveiled its first TV campaign with Tiger Woods, Thierry Henry and Roger ... sportsman s career. It then shows each athlete shaving with a Gillette Fusion Power razor, before ... with additional content featuring all three sport stars. View the ad here . Gillette said the international campaign, called Gillette champions , marks its biggest flurry of marketing activity in its 108 ...
By Darren Davidson / Brand Republic 18-Jan-08
Gillette links up with Robinson and England rugby
LONDON – Gillette has clinched a deal to become the England rugby team's first 'official male ... match officials on of Gillette-branded screens. The deal provides prominent brand exposure ... in the Zurich Premiership. Robinson, the England and British Lions star, will join David Beckham as a Gillette ambassador to promote its new M3Power razor. Robinson said: "It's fantastic Gillette is now involved ...
By Sam Matthews, / Brand Republic 27-Aug-04
Wilkinson Sword forces Gillette to halt M3 Power claims
LONDON - Wilkinson Sword has scored another legal victory over rival Gillette in the razor wars ... Wilkinson Sword submitted evidence disputing Gillette's claim that pulses produced by the razor ... easy power stroke". The judge granted the temporary injunction forcing Gillette to remove claims ... Gillette's response at which point a final ruling will be made. Wilkinson Sword's European vice ...
By Daniel Farey-Jones, / Brand Republic 26-Nov-04
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