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Gillette reacts with Gallic shrug to calls for Thierry Henry boycott
LONDON - Calls to boycott Gillette, virals and diplomatic protests are all among the ramifications ... consequence was a campaign by Irish fans via social networking sites to call for a boycott of Gillette ... to deny Henry's actions would affect his 5m deal with the brand. Irish fans who no longer want to watch ... 's infamous "hand of God" goal against England in the quarter finals of the 1986 World Cup. Curiously ...
By James Quilter / Brand Republic 20-Nov-09
M&S invites online support for climate change call
to contribute an individual patch as a symbol of their support for decisive action at the UN Climate Change ... . Miliband said: "I am happy to see M S supporting its customers in taking action. That is important because ... with many damaging consequences. Not taking action, or even delaying action, is simply not an option. "Our ... high street shoppers care and are demanding action so it's vital that we communicate this ...
By Jacquie Bowser / Brand Republic 27-Oct-09
BBH chief speaks on localised global campaigns
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global ... Sherwood was speaking on the subject of "Achieving integration on a global scale" at a seminar ... globally integrated campaigns, Sherwood said he did not think the rise of digital platforms would ... 's work on Lynx/Axe and a British Airways social network concept called Metro Twin. Metro Twin ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
T3 and Total Film to run LG augmented reality ad
LONDON - LG Electronics has teamed up with media group Future as part of its global partnership
By Jacquie Bowser / Brand Republic 16-Nov-09
Ogilvy wins $200m UPS global account
NEW YORK - Ogilvy & Mather Worldwide has won the $200m global ad account for delivery firm UPS. ... The WPP agency saw off competition from Euro RSCG and Young Rubicam, after its sister agency JWT pulled out of the pitch last week complaining that the terms were unreasonable. The account will move out of global incumbents McCann-Erickson, Universal McCann and MRM, all part of Interpublic Group ...
By Staff / Brand Republic 27-Oct-09
Euro RSCG to handle IBM's global digital duties
NEW YORK - IBM has awarded its global digital ad account to Havas' Euro RSCG 4D, ending more than a ... expertise, a broad global footprint and a strong track record working with IBM on email and relationship ... , but IBM's digital budget comes out of a reported US$1.25bn global ad spend. IBM's digital business win ... global media planning and buying account for Hyundai Kia last week. ...
By Jacquie Bowser / Brand Republic 10-Nov-09
Olivier Altmann takes on global creative role at Publicis
partner who can spend his time on global accounts and on key creative talent around our network. "Olivier ... effect". Altmann is charged with recruiting new talent to the network and working on Publicis' global ...
By Staff / Brand Republic 20-Nov-09
Academics call on ASA to mark airbrushed ads
that feature airbrushed models, backing a call recently made by the Liberal Democrats. ... it makes models look super-thin. It will call for the restriction of airbrushing and ask for ads showing altered images to carry a notice. The call is being backed by another 42 experts, who agree the images ... . The ASA has previously said that it does not support calls for a ban because it does not reflect public ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Coca-Cola rebrands global juice brand portfolio
NEW YORK - The Coca-Cola Company has created a new visual identity which will cover its global
By Staff / Brand Republic 18-Nov-09
BPI shifts €60m global perfume account to Carat
million (£54 million) global account from MPG to Carat after a four-way pitch.
By Staff / Brand Republic 02-Nov-09
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