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Results 1 - 10 of 41 matching results

Ogilvy wins $200m UPS global account

NEW YORK - Ogilvy & Mather Worldwide has won the $200m global ad account for delivery firm UPS. ... The WPP agency saw off competition from Euro RSCG and Young Rubicam, after its sister agency JWT pulled out of the pitch last week complaining that the terms were unreasonable. The account will move out of global incumbents McCann-Erickson, Universal McCann and MRM, all part of Interpublic Group ...

By Staff / Brand Republic 27-Oct-09

BBH chief speaks on localised global campaigns

LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global ... Sherwood was speaking on the subject of "Achieving integration on a global scale" at a seminar staged by mergers and acquisition advisers Results International covering emerging markets and digital ... globally integrated campaigns, Sherwood said he did not think the rise of digital platforms would ...

By Daniel Farey-Jones / Brand Republic 20-Nov-09

Euro RSCG to handle IBM's global digital duties

NEW YORK - IBM has awarded its global digital ad account to Havas' Euro RSCG 4D, ending more than a ... expertise, a broad global footprint and a strong track record working with IBM on email and relationship ... , but IBM's digital budget comes out of a reported US$1.25bn global ad spend. IBM's digital business win ... global media planning and buying account for Hyundai Kia last week. ...

By Jacquie Bowser / Brand Republic 10-Nov-09

Coca-Cola rebrands global juice brand portfolio

NEW YORK - The Coca-Cola Company has created a new visual identity which will cover its global

By Staff / Brand Republic 18-Nov-09

Olivier Altmann takes on global creative role at Publicis

partner who can spend his time on global accounts and on key creative talent around our network. "Olivier ... effect". Altmann is charged with recruiting new talent to the network and working on Publicis' global ...

By Staff / Brand Republic 20-Nov-09

BPI shifts €60m global perfume account to Carat

million (£54 million) global account from MPG to Carat after a four-way pitch.

By Staff / Brand Republic 02-Nov-09

Mobile market's quiet brand breaks global ad drive

Figtree and US ad agency Deutsch. Its multi-million pound global campaign starts in the UK today ... , having previously produced handsets for operator brands such as T-Mobile, but its share of the global ... packaging. Deutsch was picked mid-year from a 20-agency longlist to develop the global campaign, which ...

By Daniel Farey-Jones / Brand Republic 25-Oct-09

Lindt hires Roger Federer as first celebrity ambassador

Federer as a global brand ambassador. ... childhood, I have always been a great fan of Lindt chocolate. I am very excited to partner with the global ...

By James Quilter / Brand Republic 30-Oct-09

LBi in web content compliance software deal

LONDON - LBi has entered into a global partnership with a company specialising in software

By Staff / Brand Republic 13-Nov-09

MySpace bolsters music focus with additional features

LONDON - MySpace is to strengthen its music focus with the global rollout of features including

By Sarah Shearman / Brand Republic 22-Oct-09

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