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Future chief: We are best-placed to charge for online content
ad revenues. Future's online strategy is not about selling cheap cost-per-thousand banner ads ...
By Daniel Farey-Jones / Brand Republic 26-Nov-09
Fishburn Hedges makes two appointments for digital agency
for the Fishburn Hedges Group, adding to our extensive PR, social media, branding and design capabilities. "This ...
By James Quilter / Brand Republic 26-Nov-09
Virtual London shopping world launches Monday
Garden. New features such as games, events, entertainment and information will also be added. Alex ...
By Jacquie Bowser / Brand Republic 26-Nov-09
DMGT profits down 23% but ahead of market expectations
revenues to 876m, due to a 15% fall in underlying ad revenues and to the sale of 75% of the London Evening Standard. Circulation revenues remained stable, falling by just 2%. DMGT said that ad revenue trends ...
By Jacquie Bowser / Brand Republic 26-Nov-09
Baby Creative seeks to simplify climate change issues with YouTube film
LONDON - Ad agency Baby Creative has come up with a humorous video to highlight some very simple ... of the media coverage". Baby Creative is behind the recent series of TV ads featuring children telling ...
By Staff / Brand Republic 25-Nov-09
Two more US publishers threaten to join News Corp and quit Google
that they are considering pulling their content from Google in the wake of News Corporation's threat earlier this week. ... in 11 states, said it would block Google News from the content it puts behind a pay wall early next year ... Bloomberg that it would not block Google completely as traffic was still an issue. "The things that go behind pay walls, we will not let Google search to, but the things that are outside the pay wall we ...
By Staff / Brand Republic 25-Nov-09
Google runs apology ad over racist Obama search results
LONDON - Google has been running an ad on its own site explaining why it allows racist results ... The Google ad takes the form of a sponsored link and is titled "Offensive Search Results ... statement, Google explains that search results for innocuous enquiries can include disturbing content, which ... to remove particular links or otherwise adjust search results. "Although Google reserves the right ...
By James Quilter / Brand Republic 25-Nov-09
ASA brands Shane Warne hair loss ad a wrong 'un
LONDON - An ad for Advanced Hair Studio featuring cricket legends Shane Warne and Graham Gooch has ... The national press ad tells readers that the studio's laser therapy technology and "strand ... procedure". The Advertising Standards Authority received a complaint from a consumer arguing that the ad ... . Advanced Hair Studio said the ads offered two solutions to hair loss and said it had not meant to imply ...
By Jacquie Bowser / Brand Republic 25-Nov-09
Two-thirds of UK's leading brands must do better on carbon emissions, report finds
increase in 2008, while a further 250, including Google, McKinsey and Amazon, failed to publish any ... . Among those brands that did not publish any data were Google and Amazon, while McDonald's and Porsche ...
By Staff / Brand Republic 25-Nov-09
BR Video: Public unimpressed by politicised Jedward posters
, the 'X Factor' twins, is a "childish" and "pointless" ad which would not sway people to vote in Labour ... Labour's internet poster was unveiled almost two weeks ago with a tagline that read " You won't be laughing if they win ". Many of those interviewed by Vox Pops International for BR Video had not even seen the original poster, and when shown the ad, said it did not achieve anything. One man said ...
By Jacquie Bowser / Brand Republic 25-Nov-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London


