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Google sells Performics search marketing business to Publicis
LONDON - Google has offloaded its Performics Search Marketing business to Publicis Groupe ... , representing over 200 global brands. Google acquired Performics as part of its acquisition of online ... the DoubleClick deal was finalised. Publicis intends to use Performics to strengthen its digital search offering ... Perrformics helps businesses improve the performance of their advertising by advising them on how ...
By Jacquie Bowser / Brand Republic 07-Aug-08
Google's takeover of DoubleClick under investigation
LONDON - A US government watchdog is investigating Google's planned acquisition of DoubleClick ... . It is anxious that the deal could have privacy implications, if Google was to combine DoubleClick s data ... . Microsoft may be seeking revenge after being outbid in the negotiations for DoubleClick, which helps link up ... was not the only organisation to voice a grievance about the DoubleClick deal. An American pressure group ...
By Charlie McCathie / Brand Republic 29-May-07
Google's acquisition of DoubleClick gets the greenlight
LONDON - Google has won unconditional approval from the European Commission to go ahead with its $3 ... , including Microsoft, over DoubleClick s position in ad serving and Google s position in search ... s in-depth market investigation found that Google and DoubleClick were not exerting major competitive ... company. Google s share price was up when the US markets opened this morning, rising by more than 4 ...
By Staff / Brand Republic 11-Mar-08
DoubleClick appoints Reed's Mihalop to top search role
of strategic services within DoubleClick Performics. ... joins DoubleClick Performics from Reed where he developed its search and strategy arm and will provide ... advantage of the services offered by DoubleClick Performics. Mihalop said: A growing number ... s patented search technology coupled with DoubleClick Performics experience and comprehensive cross ...
By Staff / Brand Republic 07-Jan-08
US regulator clears Google to acquire DoubleClick
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising ... quickly . Google announced its merger agreement with DoubleClick in April as part of a plan to drive its ... at consumers using particular search terms. Critics argue that Google and DoubleClick would be able to merge ... of privacy. BEUC wrote: The Google/DoubleClick merger would harm consumer welfare by creating a structure ...
By Jacquie Bowser / Brand Republic 21-Dec-07
Consumer group tackles Google over DoubleClick acquisition
LONDON - Google's proposed $3.1bn (£1.5bn) acquisition of DoubleClick has been criticised ... privacy rights. Google acquired DoubleClick, which offers display advertising management services ... those served by Google . The US Federal Trade Commission is already set to investigate the deal after rivals including Microsoft and AT T complained it would give Google too much power in the online ...
By Daniel Farey-Jones / Brand Republic 03-Jul-07
Google set to face European hurdle in DoubleClick deal
LONDON - Google's controversial purchase of DoubleClick is set to face further scrutiny after ... merger between Google and online ad company DoubleClick would harm competition. The regulators ... of the investigation. Google announced its merger agreement with DoubleClick in April as part of a plan to drive ... final decision is expected by April 2. Eric Schmidt, chairman and chief executive of Google, said ...
By Darren Davidson / Brand Republic 14-Nov-07
IAA asks EU to fully investigate Google-DoubleClick deal
LONDON - The International Advertising Association has urged the EU to give Google's $3.1bn (£1.5bn ... Commission, which ruled that Google and DoubleClick are not close competitors in the internet advertising market. The decision backs Google s stance that it is focused on classified internet advertising while DoubleClick is in the different market of display internet advertising. The EU has already extended ...
By Daniel Farey-Jones / Brand Republic 31-Oct-07
Rivals cry foul as Google inks $3bn DoubleClick deal
LONDON - Google has agreed a $3.1bn (£1.5bn) deal to buy internet ad delivery company DoubleClick ... ballpark valuations of DoubleClick by $1bn. Eric Schmidt, chief executive of Google, said the combination with DoubleClick would accelerate the adoption of Google s innovative advances in display advertising . However, Microsoft criticised the tie-up, claiming that Google and DoubleClick account ...
By Daniel Farey-Jones / Brand Republic 16-Apr-07
DoubleClick moves into profit
Online sales house DoubleClick has announced its first profitable third quarter, but its results ... LONDON (Brand Republic) - Online sales house DoubleClick has announced its first profitable third ... was 78m -– 69% more than last year. However, its Abacus Direct data business performed disappointingly, prompting DoubleClick’s chief executive Kevin Ryan to announce that the business would be restructured ...
Brand Republic 13-Oct-00
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