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Google ends broadcast radio advertising

LONDON - Google plans to pull out of the broadcast radio advertising market to focus on streaming ... Normal 0 The decision could lead to 40 layoffs from Google's 20,000 workforce. Google moved into broadcast radio advertising with the $1.2bn acquisition of dMarc Broadcasting in 2006 , setting up Google Audio Ads and Google Radio Automation, marking its first big move outside of online ...

By Dan Leahul / Brand Republic 13-Feb-09

Google set for major move into radio market

SAN FRANCISCO - Google could be set to bid for a stake in US radio giant Clear Channel ... of the US radio industry. Google is reportedly paying considerably over the odds to hire radio sales staff ... initially that Google will buy around $1.2bn in radio advertising inventory from Clear Channel ... advertisers to connect directly to radio stations through its automated ad platform, giving brand owners ...

By by Staff / Brand Republic 08-Nov-06

Google moves in on radio advertising in $1.2bn deal

NEW YORK - Google has acquired Californian-based dMarc Broadcasting in a $1.2bn deal to bring radio ... will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers ... The Newport Beach-based group enables advertisers to connect directly to radio stations through its automated ad platform, giving brand owners an easier way to track their campaigns ...

By by Staff / Brand Republic 18-Jan-06

NBC and Google form ad partnership

with Google which will see some of its cable TV airtime sold through the internet giant's TV Ads platform. ... to develop more effective advertising metrics. This partnership follows Google's move into selling radio ads ... to radio stations through its automated ad platform, giving brand owners an easier way to track ... On a national level, NBCU will offer ad time from several of its cable networks to Google's TV Ads ...

By Staff / Brand Republic 09-Sep-08

Radio Centre's Cory to forge agency relationships at Google

LONDON - Peter Cory, director at the Radio Centre, has been appointed as an agency relationships ... Cory has spent six years at the radio industry body in a client- and agency-facing role, and was strategic planning director at the Radio Centre s previous incarnation the Radio Advertising Bureau, reporting to Douglas MacArthur, chief executive. At the Radio Centre, he reported to Andrew Harrison, chief ...

By by Mark Banham / Brand Republic 14-Feb-07

Google strikes deal with Echostar to run TV ads

LONDON - Google has taken its first steps into the television advertising market, worth ... , which brought radio advertising to Google AdWords advertisers. The Newport Beach-based group allows advertisers to connect directly to radio stations through its automated ad platform, giving brand owners ... The two companies have partnered to create an automated system for buying, selling, delivering ...

By Joanne Payne / Brand Republic 03-Apr-07

Google to trial selling newspaper ads in 50 titles

NEW YORK - Google is going into the newspaper advertising business as it launches a service ... Google acquired Californian-based dMarc Broadcasting in a $1.2bn deal to bring radio advertising to AdWords. The dMarc system allows advertisers to connect directly to radio stations through its automated ... existing advertisers of its Google AdWords programme. If the trial is successful, Google plans to roll ...

By by Staff / Brand Republic 06-Nov-06

Gillespie joins Google to cement agency relationships

LONDON - Jonathan Gillespie, former head of radio at Omnicom's pooled buying unit OPera, has joined ... at the burgeoning Channel 4 Radio, reporting to Nathalie Schwarz, director of the network. At Google, Gillespie ... Gillespie, who joined Google this week, is understood to have reached his decision to join ... at the Radio Centre, reporting to Andrew Harrison, its chief executive and former Muller dairy managing ...

By by Mark Banham / Brand Republic 17-Jan-07

Google still hiring despite layoffs

LONDON - Google is still hiring despite last week laying off 200 sales and marketing staff in what ... Reuters is reporting that Google is looking to fill about 360 vacant positions after announcing ... -investment". The cuts were Google's third round of layoffs this year, after announcing the departure of 100 recruitment staff in January and a further 40 layoffs due to the closure of its Ad Sense for radio and print media ...

By Staff / Brand Republic 30-Mar-09

Google set to unveil partnership with Motorola

NEW YORK - Google and Motorola have signed a deal that will see the search engine's icon appear ... Google already has a deal with T-Mobile to appear on its mobile internet service homepage ... to be announced at the Consumer Electronics show this week. Earlier this week, Google's share price soared to a ... and $10 a month, offers users 435 commercial-free radio channels, which can be played via a mobile phone ...

By by Staff / Brand Republic 05-Jan-06

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