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New tool claims to be able to identify next meerkat-style success
to an ad. ... an ad and then answer questions. Instead of being asked to rank how the ad makes them feel out of 10 ... the ad. Users must also adjust this avatar to show how the ad has made them feel towards the brand ... the truly great ads." Conquest is also behind the Metaphorix online research tool, which uses metaphors ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Internet brands dominate thought leadership index
's top three Google, Apple and Microsoft. Amazon shares third place with Microsoft and pharmaceutical business GSK, with Facebook in eighth and Twitter in tenth. Apple has leapfrogged Google to take first place. Top ten 2009: 1. Apple 2. Google 3.= Microsoft 3.= Amazon 3.= GSK 6.= Co-operative Group 6 ...
By James Quilter / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
month in the UK, but it is thought that the vast majority have opted to stick with the free, ad-funded version of the site. US record companies are said to be worried that the ad-funded model will not generate ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
ITV chairman considers pay-TV model for digital channels
to be unaffected. The Sunday Times also covered the pay-TV shift, but more tentatively, saying Norman is expected to look again at plans to take ITV back into the pay-TV world. The newspaper also reported the pay-TV idea has been considered by John Cresswell, the company's long-serving chief operating officer ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Microsoft discusses paying News Corp for search listings
from its titles, such as The Sun and The Times, from Google and making them available through its ... publishers would then agree to remove their sites from the Google News search function. The FT story follows ... such as Google are effectively stealing content, and that when the company eventually sets up a pay wall around ...
By Staff / Brand Republic 23-Nov-09
Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
'Oreal Elvive shampoo ad after consumers accused the 'X Factor' judge of misleading the public because she has ... Cole's L'Oreal TV ad, which launched on 9 October, features the Girls Aloud singer praising ... herself. Daisy Goodwin, a television producer and occasional Sunday Times columnists, was among those that complained to the ASA, claiming the ad was misleading. The ASA ruled that the ad did not break any rules ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
The bill updates the terms of Channel 4's remit, which only covers its linear television content, and none of its other activities. While the bill stops short of outlining a quota of digital content, it will require the broadcaster to publish an annual statement of content policy, outlining how it will fulfil its ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
Google confirms Chrome operating system to launch late next year
LONDON - Google has released the open source code for its operating system Google Chrome OS, paving ... The Chrome operating system is based on the Google Chrome web browser, which is gaining popularity ... and Apple's Snow Leopard operating systems. Google Chrome OS is due to be available in the last quarter of 2010, and aims to replicate Chrome's success as a fast, stable experience. Google said the system ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
AOL confirms it is to cut 2,500 more jobs
NEW YORK - AOL is to cut a third of its workforce with the loss of an additional 2,500 jobs adding ... prior to the arrival of AOL chief executive Tim Armstrong from Google. Armstrong is attempting ...
By Staff / Brand Republic 20-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
at the ad agency. ( Brand Republic ) Jo Kenrick , the former B Q marketing director, has resigned from ad agency Fallon London without a job to go to. ( Marketing ) Iris has hired David King ...
By Staff / Brand Republic 20-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
