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Asda hits back after downgrade of green credentials
LONDON - Asda has criticised a consumer report that claims the supermarket's green credentials have ... The "Green to the Core" report by government consumer watchdog Consumer Focus awarded an A,B,C, D or E rating to supermarkets as part of a study of how environmentally-friendly they are. This covers areas such as packaging, food sourcing and energy usage. The report's authors found Asda's performance ...
By James Quilter / Brand Republic 09-Nov-09
Google and Microsoft look to wind power
of their green strategy, according to the Financial Times. ... , and said while it has made a number of investments in green technology it had no plans to announce anything new. Writing on the Google website, however, the company has laid out numerous green projects. "One ...
By Sarah Shearman / Brand Republic 23-Oct-09
Cadbury switches Christmas tins for recyclable cardboard boxes
LONDON - Cadbury is giving its Roses and Heroes chocolates a trial green makeover for the Christmas ... 's Purple Goes Green environmental strategy, which includes a pledge to reduce packaging of seasonal ... of a green, not white, Christmas this year. "Introducing an environmental twist on a festive favourite ...
By Jacquie Bowser / Brand Republic 04-Nov-09
Think you're unpopular? Find out for sure with Tweet Level
The TweetLevel index , launched by PR agency Edelman, uses an algorithm incorporating elements such as the number of followers, the number of retweets, and the level of engagement and influence of a Twitter user to calculate how influential they are compared with the rest of the Twittersphere. Using Edelman's metric ...
By Jennifer Whitehead / Brand Republic 11-Nov-09
Liberation relaunches Harry's Nuts with new packaging
The design aims to highlight the involvement with the brand of comedian Harry Hill and create greater on-shelf standout. The pack uses a stark green background, featuring Hill's face together with the Liberation and Fairtrade logos. Harry's Nuts was originally developed by Hill, whose continued work ...
By James Quilter / Brand Republic 05-Nov-09
BPI shifts €60m global perfume account to Carat
in the UK by Kenneth Green, which remains an MPG UK client for its non-BPI perfumes such as Hermes Parfums ...
By Staff / Brand Republic 02-Nov-09
Coca-Cola rebrands global juice brand portfolio
Created in-house, the identity is based on that of Minute Maid, the leader in the portfolio, using that brand's black rectangle and white logotype lettering. It will also feature fruit photography and natural imagery and a green horizon mark. The rollout will begin with the Minute Maid brand in the US ...
By Staff / Brand Republic 18-Nov-09
Banking shake-up to spawn three high street brands
, consisting of Churchill, Direct Line and Green Flag and Lloyds to sell its online bank Intelligent Finance ...
By Daniel Farey-Jones / Brand Republic 02-Nov-09
VIDEO: New-look Starbucks opens its doors in central London
, derive 50 per cent of energy from renewable sources and begin green certification for new stores ...
By Susan Billinge / Brand Republic 10-Nov-09
Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media
's creative solutions manager, Nick Green , as creative solutions account manager. ( Media Week ) IPC ...
By Joe Gill / Brand Republic 30-Oct-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
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- Up to £55k + fantastic bens, Central London
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