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Grolsch enters the race for Carling
LONDON - Dutch brewer Grolsch has emerged as a strong contender in the final stages of the race ... Grolsch is understood to have teamed up with venture capitalists CVC and Cinven to join the auction for the brewer, which closes on December 18. It was reported earlier that the same two venture capitalists had teamed up with the former head of Bass Brewing, Iain Napier, to launch a bid. Grolsch ...
By Staff, / Brand Republic 17-Dec-01
SABMiller to buy Dutch rival Grolsch
premium Dutch beer brand Grolsch, in a deal valued at €816m (£583m). ... beers. Grolsch has been independent for more than four centuries and has not openly welcomed the approach. Ab Pasman, chief executive of Grolsch, said SABMiller made the offer even though we did ... financial officer, said the Grolsch purchase did not affect the brewer s ability to consider other deals ...
By Darren Davidson / Brand Republic 20-Nov-07
Grolsch runs Fringe comedy venue sponsorship
LONDON - Dutch lager brand Grolsch is continuing its association with original comedy ... The deal includes the Grolsch Pasture, a branded continental-style bar located in the central ... will deliver high profile brand presence for Grolsch, and present a little slice of Amsterdam within ... of the initiative, Grolsch will also launch the Grolsch Green, a mini golf course that complements the Udderbelly ...
By Dan Leahul / Brand Republic 15-Aug-08
Grolsch launches Amsterdam-themed idents for Channel 4
LONDON - Dutch lager Grolsch has extended its Dutchmen on a barge theme in a new series of idents ... inhabitants. As they drift along on a grass-topped barge drinking Grolsch, the Dutchmen encounter a giant rubber duck, an impromptu disco and a surreal fishbowl. The endframe showcases the new Grolsch swing top bottle, which has recently been redesigned, and a voiceover says "Grolsch: time for something ...
By Nikki Sandison / Brand Republic 16-Sep-08
Grolsch launches first new beer brand after 375 years of brewing
LONDON - Grolsch, the Dutch brewer, has launched its first new brand in its 375-year history ... by Lowe & Partners. A launch is also mooted for Belgium, with Grolsch waiting to see how successful ... an endorsement from Grolsch on the back of the bottle. Grolsch hopes the drink will appeal to beer drinkers ... director at Grolsch, said: "Zinniz is a new direction for us, significantly expanding the appeal of our ...
By Staff, / Brand Republic 31-May-02
Coors selects Experian Fusion to manage campaigns
and Grolsch websites. ... they want tickets to a gig at one of our Carling Academies or are Grolsch insiders wanting sneak previews ...
By Nikki Sandison / Brand Republic 20-Feb-08
Life wins Bakers Complete dog food account
was also appointed to projects for the Grolsch and Carling beer brands owned by brewer Molson Coors. ...
By Daniel Farey-Jones / Brand Republic 28-Jul-09
Watch Crispin Porter's Ikea Film Grand Prix winner
Warehouse, but it's that slightly hackneyed Scandinavian-sounding voice that is reminiscent of Grolsch (OK, we know that Grolsch is from Holland and, therefore, not in Scandinavia, but in style it's close ...
Brand Republic 23-Jun-03
Schawk acquires DJPA for European expansion
, Heinz, Warburtons and Grolsch. Hans Muysson, DJPA's group managing director for Europe, said: "We ...
By Jacquie Bowser / Brand Republic 13-Jan-09
Tullo Marshall Warren builds sales promotion team
White, who was at Hicklin Slade for two years and worked on the agency s Camelot account, will work with a number of TMW clients to build up their sales promotion and implementation strategies. Prior to joining Hicklin Slade, White worked for BD-NTWK and handled accounts for Carling, Grolsch ...
By Alex Donohue / Brand Republic 29-May-07
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