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Jakob Nielsen named MD of GroupM Interaction
, as managing director of GroupM Interaction to replace David Kyffin, who became global chief of ROI and direct ... marketing firms, QPeople and Handsoffmedia. He said: "Leading GroupM Interaction in the UK is about ... all GroupM digital activity for WPP agencies in the UK, including MediaCom, Mindshare, Mediaedge:cia and Maxus. Nielsen joins GroupM from Microsoft, where he held the position of regional sales director ...
By Jacquie Bowser / Brand Republic 23-Apr-09
GroupM warns advertisers to guard against online complacency
', according to a report by WPP's GroupM. ... GroupM forecast published in November, its digital spend (excluding mobile and interactive TV ... effectiveness. GroupM, which includes media agencies MediaCom, Mediaedge:CIA and MindShare, said that while ... as an effective advertising vehicle . Our advice is to panic a little, said Rob Norman, global CEO of GroupM ...
By Darren Davidson / Brand Republic 10-May-07
Interactive media adshare doubles to 15% globally
LONDON - Interactive media's worldwide share of advertising spend, including internet, mobile ... , or possibly multi-tasking. Rob Norman, global CEO of GroupM interaction, said: "This report aims to improve ... , the trend will continue, as interactive remaining the principal source of advertising growth while adspend in traditional media continues to decline. The study, 'Interaction: Addressable, Searchable, Social and Mobile ...
By Nikki Sandison / Brand Republic 25-Jun-08
OgilvyOne and MindShare roll out interactive and DM operations
HONG KONG - WPP Group's OgilvyOne and MindShare are rolling out separate interactive and direct ... the regional role of GroupM Interaction chief operating officer. Ken Mandel, OgilvyOne head of digital ... MindShare Interaction, according to Media Asia. The global separation has triggered the formation of Group M Interaction, which will comprise MEC Interaction, Beyond (MediaCom) and MindShare Interaction ...
By by Staff / Brand Republic 11-Jan-06
WPP acquires US viral agency M80 for Group M
LONDON - WPP Group's pooled-buying network GroupM has acquired Los Angeles-based M80, an online ... M80 was established in 1998 as an online company specialising in viral marketing. The agency's clients include Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA. Rob Norman, chief executive of GroupM Interaction, said: "Our acquisition of M80 reflects our commitment ...
By by Mark Banham / Brand Republic 15-Jun-06
GroupM names Patterson regional COO
HONG KONG - GroupM has promoted North Asia CEO Mark Patterson to the role of COO for Asia ... Nair, the current CEO of Southeast Asia and South Asia at GroupM, has accepted a post at another ... for the development of GroupM s Specialist Units as well as South and Southeast Asia. This excludes business science ... report directly to GroupM regional CEO John Steedman. Andre is joining another WPP company and his ...
By Staff / Brand Republic 11-May-07
GroupM puts spotlight on print ROI
NEW YORK - WPP's media purchasing giant GroupM has adopted AdMeasure, a ratings service ... for GroupM, which comprises leading media agencies Maxus, MediaCom, Mediaedge:cia, and Mindshare, said increased focus on accountability is of "paramount importance to all GroupM agencies". He said: "We ...
By Staff / Brand Republic 24-Nov-09
Day appointed chief operating officer at GroupM
NEW YORK - GroupM, the WPP Group pooled media buying business, which incorporates MediaCom ... Day will report in to Irwin Gotlieb, chief executive of GroupM, and will be based at the company s New York offices. Day was appointed chief financial officer at GroupM in 2003 and has been ... . As COO, Day will be responsible for the day-to-day running of GroupM. He will also develop new business ...
By by Staff / Brand Republic 16-Feb-07
WPP's GroupM acquires German marketing company
LONDON - GroupM, the WPP Group media company, has acquired 75% of the share capital of Quisma, a ... capabilities in digital media. GroupM, which includes WPP s media planning and buying networks MindShare ...
By Joanne Payne / Brand Republic 08-Mar-07
Thomson Intermedia signs supplier deal with GroupM
LONDON - Media monitoring firm Thomson Intermedia has signed a deal in which WPP's GroupM media ... The research firm offers services such as ad monitoring and vouching. The deal with GroupM ... % of all UK ad budgets. As part of the partnership, GroupM and all its agencies will use the enhanced ... advertisers. Nick Theakstone, chief operating officer of GroupM UK, said: "Thomson Intermedia's systems ...
By by Jennifer Whitehead / Brand Republic 19-Oct-06
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