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New tool claims to be able to identify next meerkat-style success
to an ad. ... an ad and then answer questions. Instead of being asked to rank how the ad makes them feel out of 10 ... the ad. Users must also adjust this avatar to show how the ad has made them feel towards the brand ... the truly great ads." Conquest is also behind the Metaphorix online research tool, which uses metaphors ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Digital Marketing Group hit by profits drop
DMG, which is led by former Euro RSCG chief executive Ben Langdon, said it has experienced a tough trading environment but anticipates benefiting from increasing client spend on digital marketing in 2010. Revenues in the six months to September 30 2009 were 24.7m, down 7% year on year. The company's data ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
month in the UK, but it is thought that the vast majority have opted to stick with the free, ad-funded version of the site. US record companies are said to be worried that the ad-funded model will not generate ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
'Oreal Elvive shampoo ad after consumers accused the 'X Factor' judge of misleading the public because she has ... Cole's L'Oreal TV ad, which launched on 9 October, features the Girls Aloud singer praising ... that complained to the ASA, claiming the ad was misleading. The ASA ruled that the ad did not break any rules and in its explanation to Goodwin wrote: "A problem would only arise if the ad did not make clear that [Cole ...
By Jacquie Bowser / Brand Republic 23-Nov-09
AOL confirms it is to cut 2,500 more jobs
NEW YORK - AOL is to cut a third of its workforce with the loss of an additional 2,500 jobs adding
By Staff / Brand Republic 20-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
at the ad agency. ( Brand Republic ) Jo Kenrick , the former B Q marketing director, has resigned from ad agency Fallon London without a job to go to. ( Marketing ) Iris has hired David King ...
By Staff / Brand Republic 20-Nov-09
Olivier Altmann takes on global creative role at Publicis
Worldwide, a new role at the ad agency. ... partner who can spend his time on global accounts and on key creative talent around our network. "Olivier ...
By Staff / Brand Republic 20-Nov-09
Blue Barracuda retains Zoopla search work
had exceeded its targets over the past 18 months. Jaggard added: "Despite this their pitch ideas were ...
By Staff / Brand Republic 19-Nov-09
Starbucks boosts social media activity during Thanksgiving
Legend and the Dave Matthews Band, the CD will be given to US consumers when they spend $15 ( 9) or more ... with charity brand (Red). Starbucks is paying Pandora for ad placements and will also be advertising across ...
By Jacquie Bowser / Brand Republic 19-Nov-09
BBC and commercial radio join together for Radioplayer launch
listings, ads or the weather. The service will initially be made available to all Ofcom-licensed networks ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
