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FMCG advertisers are missing a trick in ignoring online advertising
that with traditional media, why don't FMCG brands recognise the power of internet advertising, asks Guy Phillipson ... finance and travel. But future growth is set to come from FMCG and retail advertisers. These guys ...
By by Guy Phillipson / Brand Republic 13-Jun-05
Chinwag hosts Crystal Balls event on Wednesday
line-up of digital talent including Andy Hobsbawm and Guy Phillipson. ... , advertising and agencies with a panel that comprises: Guy Phillipson, chief executive officer of IAB; Nikki ...
By Staff / Brand Republic 04-Dec-07
IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson
, video and display advertising, the chief executive of the Interactive Advertising Bureau Guy Phillipson ... " theme of the conference, Phillipson said that 2009 had been a "landmark year" for online, highlighting ... online revenues grew by 4.6% in the first half of 2009, but Phillipson pointed out that within the parent ... as more people connect to the internet with faster connections and longer sessions. Phillipson said ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
New IAB chief executive issues challenge to industry and unveils rebrand
LONDON - Guy Phillipson, the new chief executive of Interactive Advertising Bureau, has challenged ... At the same time, Phillipson, who took over as chief executive 100 days ago, outlined a five ... ." Phillipson developed his plan after meeting with marketing directors from blue-chip companies to talk to them ... advertisers get more out of the medium," Phillipson said. If you have an opinion on this or any other ...
By by Jennifer Whitehead / Brand Republic 27-Apr-05
Desert Island Brands - Guy Hepplewhite
castaway. What would you choose and why? design consultancy Pemberton & Whitefoord asks Guy Hepplewhite ... as if life for Guy will be so well organised we would have trouble getting him off the island should a rescue ... and therefore worth some investment. Failing that I can see Guy schooling the local tribe's head cook (and I ... . By the way Guy, don't mention Ham to the German builders it will only cause trouble when they realise ...
Brand Republic 06-Sep-05
Internet advertising set to become £1bn medium in 2005
; improvements in the creativity of internet advertising; and better targeting by advertisers. Guy Phillipson ... looks certain to be a £1bn medium in 2005." Phillipson said that the record spend was a sign ... into online advertising," Phillipson said. If you have an opinion on this or any other issue raised ...
By by Jennifer Whitehead / Brand Republic 04-Oct-05
ISBA and RAB launch radio ad guide
Livingston of BT and Guy Phillipson of Vodafone. The guide targets all levels of advertiser -- from ...
By Claire Billings, / Brand Republic 28-Nov-01
B2B companies overlooking the power of internet advertising
it largely for product promotion and company newsletters. Guy Phillipson, chief executive of the IAB, said ...
By by Sarah Woods / Brand Republic 22-Mar-06
Agency.com's NSPCC campaign wins Grand Prix at Creative Showcase
Creativity Week, and were held in conjunction with MSN UK and the IAB. Guy Phillipson, chief executive ...
By by Staff / Brand Republic 25-Jan-06
Family Guy launches 'rude' Facebook application
LONDON - A digital campaign for 'Family Guy', America's second-favourite dysfunctional animated ... on Facebook. The app is being launched to to promote the releases of Family Guy Season Six on DVD. Family Guy , while not as popular as The Simpsons , has become a cult hit with its offbeat family ... Guy Season Six is released by Twentieth Century Fox Home Entertainment on DVD October 15 2007. ...
By Jacquie Bowser / Brand Republic 05-Oct-07
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- , Central London
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- GOOD BENEFITS, Central London
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- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
