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AOL and HP expand marketing pact
under which HP supplies AOL with computer products in return for marketing across AOL. ... The deal builds on a marketing agreement signed in 1999. AOL will use a broad range of HP's products and services, such as software, support, high-end servers and workstations. HP, in turn, has signed a "multimillion-dollar" contract to market its products across several of AOL's online brands ...
Brand Republic 26-Jun-01
HP brand to dominate after takeover
to Carly Fiorina, HP's chairman and chief executive. ... Speaking at yesterday's news conference announcing the deal, she said, "HP will be the surviving brand... we are going to use the sub-brands of Compaq smartly." Of the two brands, Hewlett ... for sales supremacy. Commentators believe that although Compaq sells more PCs than HP, the brand has failed ...
By Staff, / Brand Republic 05-Sep-01
HP targets healthcare professionals with wristbands
LONDON - HP is targeting healthcare professionals with a direct mail pack rolling out today ... reads: "HP Imaging and Printing solutions. Just what the doctor ordered." Recipients are directed ... on the outside of the pack, to showcase the printing capabilities of the HP Colour LaserJet printer range. Laura Seymour, enterprise and public sector market manager at HP, said: "Publicis Dialog has created a high ...
By Staff / Brand Republic 24-Aug-09
HP to consolidate global direct marketing account
LONDON – HP, the technology giant, is in the process of consolidating its global direct marketing ... It is not clear how the move will affect UK operations. In the UK, direct marketing for HP ... in a tender to pitch for the account. In the US, HP uses Omnicom's Goodby, Silverstein & Partners ... will not involve a pitch and is being reviewed internally. He said that HP was looking at its vendors around ...
By Staff, / Brand Republic 18-Mar-04
HP Sauce targets lapsed female shoppers
LONDON - HP Sauce is to launch a nationwide mailer to promote Heinz's "The Sauce of Weekend ... The campaign begins this month and markets the HP Sauce brand as an essential part of a cooked breakfast at the weekend. The mailings will target young women shoppers who have lapsed from buying HP ... versions. The pack will include a sachet of HP Sauce and a money-off voucher to entice recipients. Polly ...
By Alex Donohue / Brand Republic 05-Apr-07
HP nears decision on global advertising review
NEW YORK - HP is reportedly set to conclude its $2bn global creative review, initiated after ... According to Media Asia HP will select either incumbent Publicis Groupe or McCann Worldgroup ... US agency Goodby Silverstein Partners retained as global lead creative shop for HP's Personal ... handles the bulk of HP's business in Europe and Asia, with Publicis and Saatchi Saatchi splitting ...
By by Staff / Brand Republic 07-Mar-06
Omnicom strengthens hold on global HP business
NEW YORK - Omnicom Group has tightened its grip on the HP account with Goodby Silverstein ... Goodby Silverstein & Partners already handles HP's corporate advertising, launching a $400m (£250m) global advertising campaign for the company in November last year, following its merger with Compaq. HP ... with HP. Publicis Groupe, which held the corporate account for Hewlett Packard between 2000 and 2002 ...
By Staff, / Brand Republic 06-Jan-03
HP awards global media account to Omnicom
Printing Group. According to Nielsen figures, HP spent 220m on media in 2007. Last year, HP spent 10 ...
By Staff / Brand Republic 23-Feb-09
HP and MTV link up for global design competition
LONDON - HP and MTV are launching a global design competition, called 'Take Action Make Art ... , directing viewers to a customised MTV and HP website . Entrants are encouraged to submit ideas from ... of the achievers featured in HP s The computer is personal again marketing campaign; HP designers; members ... in the design of a special edition HP Pavilion notebook PC and the winner will be invited to attend the MTV ...
By Nikki Sandison / Brand Republic 07-Sep-07
Yahoo! teams up with HP for consumer PC branding
LONDON - Yahoo! is to provide its online services to HP consumer PCs in Europe and North America. ... The Yahoo! start page and search engine will be set as the default homepage on HP desktop and notebook PCs, which will also feature a co-branded Yahoo! and HP toolbar. The deal means that HP, which ... our products and services." Yahoo! said that the co-branded HP tool bar would allow users instant ...
By by Alex Donohue / Brand Republic 03-Oct-06
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- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
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- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
