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Heinz battles the bottle refillers
Heinz is expected to spend millions designing a non-refillable ketchup bottle to combat caterers ... LONDON (Brand Republic) - Heinz is expected to spend millions designing a non-refillable ketchup ... brand’s penetration in the food service sector. Currently food service is Heinz’s biggest market, worth 1.5bn this year and representing 10% of total sales of 9.3bn. Jeff Berger, president of Heinz ...
By Camilla Palmer / Brand Republic 29-Jun-00
Heinz launches major instant-win promotion
LONDON - Heinz is launching its biggest promotion to date with a new version of its 'Dreamz Meanz ... of the special packs or by entering a unique code on the back of the pack into the dedicated Dreamz Meanz Heinz microsite . Kim Robinson from Heinz central marketing said: "The campaign centres on the recognition that families have a range of dreams as diverse as Heinz's range of foods -- and Billington Cartmell has, once ...
By Daniel Farey-Jones / Brand Republic 17-Sep-08
Heinz forms Japanese alliance with Kagome
HONG KONG - J Heinz Company and Japanese food company Kagome Company have signed agreements for a ... of approximately 5% of its shares to Heinz, with a subscription deadline of January 31 2002. If subscribed to, the proceeds of this investment would be used by Kagome to invest in new shares of Heinz Japan. Kagome is one of the most prominent food companies in Japan, with annual sales of more than 1bn ( 700m). Heinz ...
By Staff / Brand Republic 26-Jul-01
Heinz chooses Doner for petfood work
NEW YORK - Heinz Pet Products has shunned the big advertising networks and chosen Doner Advertising ... Shepard, vice-president of marketing at Heinz Pet Products, said: "We are committed to continuing ... strategic plan to ensure future growth for both businesses." Heinz is selling its pet food division to Del ...
By Staff, / Brand Republic 26-Sep-02
Heinz plans advertising assault for petfood brands
Heinz is planning an advertising assault on its flagging US petfood sales, which will concentrate ... LONDON (Brand Republic) – Heinz is planning an advertising assault on its flagging US petfood ... the return of Morris the Cat, the 32-year-old spokesperson for Heinz’s 9-Lives cat food. Morris has been played by four cats over the years, but has not featured in Heinz advertising for 10 years. The campaign ...
Brand Republic 15-Nov-00
Heinz appoints Haygarth on baby food brief
for Heinz's baby range, including follow-on milk and baby food. ... , and is the first time Heinz has used an overarching CRM programme for its baby products, which include cereals, juices and jars of baby food. Helen Tarragano, marketing manager of infant milks at Heinz, said: "CRM ...
By Staff / Brand Republic 06-May-09
Heinz prepares to turn tomato ketchup green
hard as global food giant Heinz prepares to launch a green tomato ketchup. ... , it would seem that old habits die hard as global food giant Heinz prepares to launch a green tomato ketchup ... to draw patterns on their food. The US launch US is being backed by a major ad campaign, but Heinz ... the Heinz brand, and claims the EZ Squirt variety could be just the first in a new line of value-added foods ...
By Camilla Palmer / Brand Republic 10-Jul-00
Heinz and Premier Foods lock horns in slogan battle
LONDON - Heinz has hit back at Premier Foods, the company behind Branston baked beans, at any plans ... Heinz has written to Premier Foods saying that any attempt to use the proposed slogan would infringe Heinz's registered trademark "Beanz Meanz Heinz". Heinz brought back its iconic catchphrase ... by Leo Burnett, slogan was initially dropped to better reflect Heinz's range of products rather than just ...
By by Sarah Woods / Brand Republic 14-Sep-06
Heinz to close 15 plants as it boosts advertising spend
LONDON – Heinz is to reduce its workforce by 8% in the next two years, resulting in 2,700 job ... The food giant plans to close 15 of its plants in 2007, and a further five plants in 2008. Heinz, based in Pittsburgh, currently has 3,500 staff in the UK and Ireland. Heinz has not detailed which plants will close, but it is believed to include four of Heinz's European operations. Last month ...
By by Joanne Oatts / Brand Republic 02-Jun-06
Heinz stunt offers free door-step ketchup delivery
LONDON - Heinz has created a ketchup delivery service with a customised milk float distributing ... Normal 0 In a trial run, Heinz's float is visiting houses in the Kingston area from today until Friday. The idea from PR agency Cohn Wolfe is designed to help Heinz get press coverage ... with an invisible bottle. Michael Docherty, brand marketing manger at Heinz, said: "We hope this door ...
By Daniel Farey-Jones / Brand Republic 17-Jun-09
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