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Superbrands case studies: The Sun
, the International Publishing Corporation (IPC), decided to kill off the Herald and launch a new paper, The Sun ... strong focus on celebrity and human interest. The tabloid titles include two renowned titles, The Sun and The Mirror who are long term rivals. The continued fading of The Mirror has meant that The Sun's closest ...
Brand Republic 05-Jul-02
Sun Online wins award for quality pictures
LONDON - The Sun online has been voted Newspaper Website of the Year in The Picture Editors' Awards ... of content and features. Sun online stands head and shoulders above its rivals and this newspaper shows ... Falklands and Blair features. Pete Picton, Sun Online editor, said: The Sun has always been famous ... of pictures, The Sunday Herald and The Guardian newspapers, which won Newspaper of the Year. The judges said ...
By Jacquie Bowser / Brand Republic 25-Jun-07
O'Reilly is frontrunner in race for the Herald titles
for the Herald group of newspapers, which includes the Glasgow-based Herald, put up for sale by Scottish Media ... Daily Press, and venture capital firm Candover, according to reports. The sale of the Herald newspapers, which includes the Herald, Sunday Herald and Glasgow's Evening Times, has excited a lot ...
By Staff, / Brand Republic 11-Nov-02
International Herald Tribune moves into Kuwait City
PARIS - The International Herald Tribune is to begin printing in Kuwait with two separate eight ... With the start of this new venture, the International Herald Tribune, which is now fully owned ... countries. The move into Kuwait cements the Herald Tribune's existing agreement with Beirut ... the Herald Tribune work with another local paper, the Kuwait City-based Al-Watan. Starting in a few weeks ...
By Staff, / Brand Republic 29-Apr-03
New York Times takes control of Herald Tribune
NEW YORK - The New York Times is set to buy Washington Post's 50% share of the International Herald ... that the Herald has not been providing a return on investment, and the Times is thought to be keen to get the newspaper to pay its way. It is unclear whether the Herald name will now disappear, but the Times is long known to want to expand internationally. Until now it has been held back by the Herald. It has long ...
By Claire Billings, / Brand Republic 23-Oct-02
Herald Tribune launches international news bulletin
LONDON - The International Herald Tribune is launching a subscription-based electronic news service ... to receive a tailored daily email containing English-language articles from the Herald Tribune and its ... and commentary pieces on subjects ranging from business and finance, sport, lifestyle and culture. The Herald ... Brun, vice-president and director of development new media at the Herald Tribune, said: "If ever ...
By Claire Billings, / Brand Republic 25-Nov-02
International Herald Tribune goes for luxury goods ads
LONDON - The International Herald Tribune is hoping to increase advertising revenues ... run by the International Herald Tribune and the New York Times, called Tell The World, which targets ... -president and commercial director for the International Herald Tribune, said: "The IHT's new luxury advertising marketplace ... advertisers with global platforms from which to reach high-net-worth readers." The International Herald ...
By Jennifer Whitehead, / Brand Republic 30-Jul-03
Stories on TV invite readers to experience The Herald
LONDON - Scottish broadsheet The Herald has embarked on a £1m advertising campaign created ... that have been published in The Herald. These will be shown throughout the year on Scottish and Grampian TV. There is also radio, press and trade marketing activity set to run over the next 18 months. The Herald ... newspaper giant Gannett acquired The Herald from SMG in spring 2003. If you have an opinion ...
By Daniel Farey-Jones, / Brand Republic 06-Jan-05
International Herald Tribune takes property pages online
LONDON - The International Herald Tribune is extending its high-end Properties section from its ... and with NYTimes.com's outstanding property website." The International Herald Tribune and The New York Times ...
By Daniel Farey-Jones, / Brand Republic 22-Oct-04
The International Herald Tribune launches Saturday books supplement
LONDON – The International Herald Tribune has launched a new weekly section called Books and Ideas ... news for them but also for our advertisers." The International Herald Tribune is based in Paris ...
By by Julia Pearlman / Brand Republic 27-Jan-06
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