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HP pushes laptops to students with NME music tour tie-up
LONDON - NME Radio is partnering with Hewlett Packard to launch a sponsored music event
By Darren Davidson / Brand Republic 22-Sep-09
HP awards global media account to Omnicom
LONDON - Omnicom Media Group has won Hewlett Packard's global media business, depriving five
By Staff / Brand Republic 23-Feb-09
HP links up with VH1 to support Guitar Heroes Week
LONDON – Hewlett Packard has clinched an on-air and online deal with Viacom's music channels VH1
By Jules Grant, / Brand Republic 20-Aug-04
Hewlett-Packard launches digital advertising review
LONDON - Hewlett-Packard Europe is launching the largest review of its digital advertising to date ... to pitch to each of HP's four operating divisions. Hewlett-Packard acquired Compaq Computer in a £17.3bn ...
By Mark Sweney, / Brand Republic 23-Jan-03
Hill & Knowlton recruits Hewlett-Packard account head
Hewlett-Packard account.
By Ian Valentine, / Brand Republic 29-Jul-02
Global ad consolidation predicted as Hewlett-Packard merges with Compaq
The news that Hewlett-Packard is to merge with Compaq is once again focusing attention
Brand Republic 04-Sep-01
City Republic: Is Hewlett-Packard the best company in the world?
These things tend not to last but at the moment it's certainly a contender.
By Stephen Foster / Brand Republic 20-Aug-08
Hewlett-Packard looks at signing cross-promotional deal with Island Def Jam
NEW YORK - Hewlett-Packard is reportedly in talks with Island Def Jam, home of rap artists ... Talks at the moment do not involve Def Jam's artists appearing in advertising for the computer manufacturer, but could see its products appear in artists' songs and videos. It is thought that a tie-up with Def Jam could add some "bling" to Hewlett-Packard's image. There are examples where brands have ...
By Staff, / Brand Republic 09-Sep-02
DraftFCB appoints two direct creative teams
, Manchester United, Hewlett Packard and Sony Bravia. Logan Wilmont, executive creative director at DraftFCB ...
By Jacquie Bowser / Brand Republic 08-Feb-08
Co-op hires Generate to review sponsorship strategy
for brands looking to reposition themselves in the marketplace. The likes of Accenture and Hewlett Packard ...
By Nikki Sandison / Brand Republic 24-Jan-08
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