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MySpace to promote 'High School Musical 3' with contest

release of Disney's 'High School Musical 3'. ... for MySpace, said: "Disney has devised a ground-breaking campaign for High School Musical 3 and MySpace ... once-in-a-lifetime experience for High School Musical's passionate fans." 'High School Musical 3 ... . The US high school whose students earn the most points will win a 'Disney Grad Nite' celebration ...

By Staff / Brand Republic 02-Sep-08

Disney's High School Musical continues success in UK

LONDON - Almost 2m tuned in to watch Disney Channel's squeaky-clean teenage hit movie 'High School ... . Since its US launch in January, 'High School Musical' has reached more than 35m viewers on the Disney ... . Viewers will be able to download the lyrics for the next event -- a special 'High School Musical ... of every kid's life no matter where they live. The 'High School Musical' soundtrack is catchy, relevant ...

By by Sarah Woods / Brand Republic 27-Sep-06

The Co-operative targets kids with High School Musical sponsorship

LONDON - The Co-operative is planning to sponsor the next installment of the 'High School Musical ... 'High School Musical 2 Live' launches in the UK on August 1 and will be supported in The Co ... between The Co-operative and the Disney-owned series. The Co-operative has sponsored 'High School Musical ... -operative Food, said: "Partnering 'High School Musical 2 Live on Stage' is a great way of engaging ...

By James Quilter / Brand Republic 02-Mar-09

Disney kicks off High School Musical marketing blitz

LONDON - Disney is backing the upcoming UK TV premiere of 'High School Musical 2' with activity ... with a High School Musical 2 nationwide bus tour and talent competition, which built early awareness ... Gilby, managing director of Disney Channel UK, said: The premiere of High School Musical 2 marks 18 months of global High School Musical mania amongst tweens. Our campaign will let them connect ...

By Victoria Frost / Brand Republic 31-Aug-07

High School Musical a hit again for Disney Channel US

NEW YORK - The second instalment in Disney’s TV movie franchise 'High School Musical' has premiered ... High School Musical 2 averaged 17.2m viewers when it was shown on The Disney Channel last Friday ... figures make High School Musical 2 the most watched US telecast ever for the six to 11 age group ... to the success of parts one and two, plans are being made for High School Musical 3 , currently in pre ...

By Staff / Brand Republic 22-Aug-07

Disney brings in 1.2m viewers with High School Musical 2

LONDON - The Disney Channel's premiere of 'High School Musical 2' on Friday evening was watched ... , managing director of Disney Channel UK, said: Kids around the world are as enthusiastic as ever for High School Musical and these UK viewing figures for the sequel show there is continued appreciation for the music, the characters and the stories kids find relevant to their lives. ITV1 s coverage ...

By Daniel Farey-Jones / Brand Republic 24-Sep-07

Disney Channel's film promotion targets schools

LONDON - A viral campaign to promote the Disney Channel's pre-teen 'High School Musical' movie ... love and I can't wait to see their reaction when the film launches." 'High School Musical' has been ... the film and a school year-book template has been distributed to teachers in 12,000 schools. Preview screenings of the film, which premieres on September 10, have gone ahead in selected schools earlier in July ...

By by Joanne Oatts / Brand Republic 01-Aug-06

ITV plots online extension for musical drama

forthcoming musical drama 'Britannia High', a British version of the Disney hit 'High School Musical'. ... High will be brought to life with profiles on social networks such as Bebo and Facebook. Likely ... columnist Perez Hilton. Britannia High , which will air later this year, is a complicated concept ... including how the characters were cast and how the musical numbers were written and choreographed ...

By Daniel Farey-Jones / Brand Republic 02-May-08

ITV merchandising ambitions hit by Britannia High cancellation

's money spinning 'High School Musical' that it hoped to turn into a live events and a lucrative ... trying to make it at a performing arts school, was not returning despite being "much enjoyed" by its target young audience: "Unfortunately, it just didn't deliver on the high volume of viewers we needed to make the programme viable." 'Britannia High' was a TV flop despite benefiting from ITV's biggest ...

By Daniel Farey-Jones / Brand Republic 20-Jan-09

Britannia High loses out to Antiques Roadshow

LONDON - ITV1's new family entertainment series 'Britannia High' got off to a disappointing start ... Normal 0 With the musical drama set in a talent school in London created by 'Strictly Come Dancing' and 'Fame Academy' judge Arlene Philips, ITV1 was hoping for some of the cult teen magic of Disney's US hit 'High School Musical'. However, the first part managed a 14.4% share after BBC One ...

By Dan Leahul and Daniel Farey-Jones / Brand Republic 27-Oct-08

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