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Superbrands case studies: Highland Spring

% of total bottled water sales. Highland Spring is the number one sparkling and number three still brand and in 2002, sparkling water saw its first growth for two years fuelled by the introduction of Highland Spring ... growing soft drink categories with Highland Spring anticipating growth from ten million to 60 million ...

Brand Republic 06-Dec-04

Scotland goes Underground in Highland Spring campaign

between Highland Spring and VisitScotland, promoting Scotland as the home of Highland Spring mineral water ... . The ad campaign shows stunning landscapes of Scotland through the eyes of the Highland Spring bottle ... mineral water handed out to consumers. Passengers will receive bottles from the Highland Spring Hit ... in the UK. Sally Stanley, marketing director of Highland Spring, said: "Scottish bottled water ...

By Staff, / Brand Republic 10-Jun-03

Highland Spring to sponsor Waverley Junior Open

LONDON - Highland Spring has signed up to be the title sponsor of the Waverley Junior Open 2008 ... for their success at Wimbledon. Highland Spring is the exclusive beverage sponsor of the Murray brothers, who each ... Wilson, marketing manager at Highland Spring, said: It is a natural extension to our existing tennis ... Open when he was just six years old. Highland Spring strengthened its association with tennis ...

By Nikki Sandison / Brand Republic 17-Jan-08

Highland Spring bottles introduce organic focus

LONDON - Highland Spring has revamped its packaging to highlight its organic credentials as well ... and is being used on Highland Spring's sparkling, still and kids' bottled water. It features the Highland ... . Sally Stanley, marketing director of Highland Spring, said: "Our new packaging perfectly reflects the unique qualities of our brand. Highland Spring is dedicated to protecting and nurturing its organic ...

By Jennifer Whitehead / Brand Republic 08-Apr-09

Highland Spring signs as sponsor for Glasgow games bid

LONDON - Highland Spring, O2, Clydesdale Bank and First Group have all signed up to be major ... . Highland Spring plans to promote its involvement with the "Back Scotland's Bid" campaign through joint marketing initiatives such as on-pack promotions. It will also provide bottles of Highland Spring at bid ... of country Scotland is becoming. That is an investment that will always pay dividends. Highland Spring has ...

By by Jennifer Whitehead / Brand Republic 14-Sep-06

Highland Spring joins list of Organic Week sponsors

LONDON - The mineral water brand Highland Spring has announced that it will co-sponsor Organic Week ... The Scottish brand hopes that the sponsorship will reinforce its market position as the first mineral water product to be classified as organic. Highland Spring joins forces with co-sponsors Doves ... to the benefits of natural products as a result," Sally Stanley, marketing director of Highland Spring, said ...

By Josh Brooks, / Brand Republic 16-Sep-03

Coke in talks to buy Highland Spring for £500m

LONDON - Coca-Cola is in talks to buy Scottish water brand Highland Spring as it attempts to get a ... According to a number of reports, Coke is in talks with Highland Spring, which it would be able to add to its existing smaller UK water brand, Malvern Water. Winning Highland Spring, which sponsors ... contained traces of a carcinogen called bromate. The news of talks to buy Highland Spring follow earlier ...

By Staff / Brand Republic 29-May-07

Highland Spring to sponsor British team in Davis Cup play-off

LONDON - Water brand Highland Spring is to sponsor the Great Britain Davis Cup team this weekend ... As part of the deal, Highland Spring s logo will feature on the team s training clothes ... will be Henman s last competitive appearance as a professional tennis player before he retires. Highland Spring ... sleeves and drink the water as part of their dietary regime. Sally Stanley, marketing director of Highland ...

By Jacquie Bowser / Brand Republic 20-Sep-07

Highland Spring relaunch includes first TV ad in 10 years

LONDON - Scottish bottled water brand Highland Spring is to run its first television advertising ... with Highland Spring on the revamp of its design. Sally Stanley, marketing director of Highland Spring, said ... will feature images by Colin Prior, a photographer known for his pictures of Scottish landscapes. Highland Spring has also redesigned its logo, updating the tartan sash theme and incorporating the Breast Cancer ...

By Jennifer Whitehead, / Brand Republic 01-Mar-04

Scottish tennis ace Murray inks deal with Highland Spring

LONDON - Scottish teenage tennis ace Andy Murray has signed a kit sponsorship deal with Highland ... Murray will wear shirts emblazoned with the Highland Spring emblem at this week's Qatar ExxonMobil ... Stanley, marketing director at Highland Spring, said: "Andy is a great role model for British ... and I'm looking forward to helping Highland Spring with their hydration campaign." If you have ...

By by Alex Donohue / Brand Republic 04-Jan-07

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