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Horlicks promises to improve 'bedroom performance'
LONDON - Horlicks is promising to help consumers perform better in bed in a new print campaign ... next week. Horlicks, owned by GlaxoSmithKline, will extend the campaign to remind people that British ... is part of a wider marketing initiative to get consumers to re-appraise the Horlicks brand. The Horlicks ... restful night's sleep. It has produced a Horlicks sleep pack, available for free via a phone number ...
By Jennifer Whitehead, / Brand Republic 24-Oct-02
Horlicks sponsors weekday GMG Smooth Radio show
LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth ... The campaign will promote Horlicks current marketing strategy as a night time beverage for people's everyday "wind down" routine. Horlicks will have an online presence on the Smooth Radio websites , including a dedicated microsite and display advertising. The sponsorship will be coupled with a song ...
By Dan Leahul / Brand Republic 24-Dec-08
Are Horlicks' 'nasties' good for the brand's image?
market and now, it would seem, we have the latest discovery, courtesy of Horlicks, the 'Nasty Bastards ... At least, I assume it's a new market sector because why else would a famous brand like Horlicks ... at home holding, and looking adoringly at, a large mug of Horlicks. The second execution follows much ... driver at home drinking a large mug of Horlicks. Get the gist of it? The message is simple enough ...
By by John Wood / Brand Republic 14-Mar-05
Horlicks offers sleep-easy promotion with Linda Barker
's Horlicks brand with the opportunity to get a bedroom makeover by Linda Barker. ... The campaign has been created by Billington Cartmell and continues Horlicks' strategy of "Helping ... -win promotion will feature across Horlicks Original jars, Light Malt and Light Malt Chocolate variants and also ... , barkers and shipper units with Horlicks' updated pack designs to reflect its drive to attract younger ...
By by Julia Pearlman / Brand Republic 07-Oct-05
Horlicks launches light variant with major sampling drive
LONDON - Horlicks is set to launch a major nationwide sampling campaign through Billington Cartmell ... Horlicks Extra Light, which is marketed as having less than 40 calories per serving, is being ... of Horlicks Extra Light. A further promotion gives consumers the opportunity to win an all expenses paid trip for two to New York, the city that never sleeps , through entering their details online at www.horlicks ...
By Emma Bailey / Brand Republic 31-Oct-07
LoveFilm links up with Nivea, Cafe Direct and Horlicks
LONDON - Online DVD rental service LoveFilm is partnering with Nivea, Cafe Direct and Horlicks ... , plus a free sachet. Horlicks will offer LoveFilm members a voucher for 50p off its products, as well ...
By Nikki Sandison / Brand Republic 12-Dec-07
How not to make a horlicks of a spam attack
GlaxoSmithKline brand Horlicks made the national news headlines last month. Not because of a new ... 's interests to produce a document with this provenance. To put it in the vernacular it was a complete horlicks in the way it came to be produced." Straw's choice of the word Horlicks may have appeared somewhat obtuse ...
Brand Republic 25-Jul-03
Nepali TV ads banned for outrageous health claims
LONDON - The advertising watchdog has banned ads for Horlicks and Maggi Noodles shown on Nepali TV ... and that they were not meant for the UK market. The Horlicks ad, in Bengali, is set in a boarding school and starts with a voice-over explaining that 869 students have taken part in the Horlicks challenge. The ad claims that after 14 months the children who took Horlicks were "taller, stronger and sharper". They were given ...
By Nikki Sandison / Brand Republic 22-Oct-08
Bounty and ELC team up for mass DM mailout
The mailout is in aid of a partnership between Bounty and ELC, and will include a new pack called Footsteps being made available at all of ELC's stores. Footsteps contains samples of products from companies such as Savlon, Horlicks and Petits Filous, along with a copy of Footsteps magazine and a 20% off ...
By by Jennifer Whitehead / Brand Republic 03-Oct-06
Times opens 200 years of archives to online users
and situations vacant, to the benefits of drinking Horlicks during the Blitz. Users can search, click and drag ...
By Jacquie Bowser / Brand Republic 13-Jun-08
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