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Superbrands case studies: Hovis
£3 billion and is one of the largest sectors in the food industry (Source: IRI). Hovis commands ... has been gaining popularity over the last few years. Hovis is the clear leader in the brown bread ... ). Achievements The Hovis brand has an illustrious history as one of the UK's oldest bread brands. Throughout ...
Brand Republic 15-May-06
Hovis launches Soft White with outdoor drive
of Hovis' new Soft White bread. ... The campaign, which breaks on May 19, comprises three executions to launch Hovis new Soft White ... bread . Hovis claims to have tested more than 400 recipes to create its softest white loaf ever ... , Bisto, Mr Kipling and Cadbury Cakes brands but was also handed Hovis and Quorn. The new Hovis campaign ...
By Nikki Sandison / Brand Republic 16-May-08
Hovis ad wins September Thinkboxes creative award
LONDON - Hovis's nostalgic bread epic has been named the September winner of The Thinkboxes ... spot but mostly because its evocation of Hovis' classic 1970s campaigns, which are among the most loved ... star, a young boy, picking up a loaf of Hovis. He then runs home, but as he passes through ... at Paramount Comedy and Thinkbox Academy member, said: "I picked Hovis because it is beautifully done with lots ...
By Staff / Brand Republic 28-Oct-08
Hovis targets consumers with money-off coupons
LONDON - Hovis is embarking on a relaunch campaign for its Invisible Crust bread that will target 1 ... multitude of other crustless breads have entered the market, and British Bakeries is keen to establish Hovis ... for Hovis, said: Hovis Invisible Crust is a great category innovation and has really driven trade up ...
By by Mark Banham / Brand Republic 19-Jan-07
JKR focuses on heritage origins for Hovis packaging
LONDON - Jones Knowles Ritchie has created an on-shelf design for RHM's Hovis, focusing ... A logo, featuring a hand and wheat sheaf, has been designed to show the origin of the word Hovis ... signs that used to hang from bakery shops. Marie Davies, Hovis senior brand manager, said: "The packaging reflects Hovis's focus on health and product quality. "JKR has produced a fresh design, while ...
By by Joanne Oatts / Brand Republic 26-Jul-06
Hovis goes green with pack design for 'classic cut' loaf
LONDON – Hovis has revamped the design for its white domed 'classic cut' loaf with a newly created ... future. Simon Gore, general manager at Vibrandt, said: "The main reason Hovis has done ... Hovis Classic Cut. It has allowed us to move the dramatic 'Big Food' concept on positively ... products to date, Hovis Best of Both." If you have an opinion on this or any other issue raised on Brand ...
By Joe Lepper, / Brand Republic 08-Apr-04
Brandrepublic.tv looks behind the scenes at Hovis' £15m award-winning ad
of Hovis' £15m, 122 second, TV advertising epic which scooped the Thinkboxes award in September. ... In the brandrepublic.tv studio, Brand Republic s Philip Smith talks to Jon Goldstone, marketing director for Hovis and Danny Brooke-Taylor , creative director at Hovis agency MCBD, about the importance of the brand's TV advertising legacy and the challenge of reinvigorating its brand. There is exclusive footage ...
By Staff / Brand Republic 11-Nov-08
Tomkins sells RHM for £1.1bn
Tomkins has sold its Ranks Hovis McDougall food arm to venture capital firm Doughty Hanson for 1 ... LONDON (Brand Republic) – Tomkins has sold its Ranks Hovis McDougall food arm to venture capital firm Doughty Hanson for 1.1bn after a year of talks. The company says it wants to concentrate on its ... , Hovis bread and McDougalls flour, will be primed for a stock market flotation within three to five years ...
By Camilla Palmer / Brand Republic 24-Jul-00
Watchdog finds Kingsmill wholegrain ad misleading
and white bread range from rival Hovis, which argued that the ad inferred it did not use wholegrain in its ... , Hovis complained that the ad misled the public, as it had included wholegrain without any bits in its ... baker to use all of the grain in its white bread, stating that the Hovis packaging did not put wholegrain in its list of ingredients. In light of the complaint, the ASA asked Hovis to provide evidence ...
By by Alex Donohue / Brand Republic 05-Apr-06
Premier Foods denies plans to sell brands
to reduce the massive debt it has built up by acquiring top names such as Hovis. ... of Hovis maker RHM in 2007, and the Campbell Soup Company in 2006. Its share price has fallen by 86% over ... creative agencies. Miles Calcraft Briginshaw Duffy, which recently created much-lauded TV ads for Hovis ...
By Daniel Farey-Jones / Brand Republic 20-Oct-08
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