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New tool claims to be able to identify next meerkat-style success
an ad and then answer questions. Instead of being asked to rank how the ad makes them feel out of 10 ... that corresponds with how they feel. The survey tool also displays a separate avatar to represent the brand behind the ad. Users must also adjust this avatar to show how the ad has made them feel towards the brand ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
The white paper can be accessed for free . It looks at the legal problems businesses and non-profit organisations can encounter when using sites such as Twitter, Facebook, LinkedIn and YouTube for marketing and advertising purposes and how they might be avoided. The guide looks at areas including running competitions ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
: "Understanding the role that digital plays, how to execute digital solutions, plus real-time tracking ...
By Staff / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
not revealed how many people using the service have signed up for the premium accounts, which cost 9.99 a ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
The bill updates the terms of Channel 4's remit, which only covers its linear television content, and none of its other activities. While the bill stops short of outlining a quota of digital content, it will require the broadcaster to publish an annual statement of content policy, outlining how it will fulfil its ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
BBH chief speaks on localised global campaigns
clients to consider "What mechanics and channels are available? And how are these platforms used ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
BBC and commercial radio join together for Radioplayer launch
in the Radio Council about how the industry might deliver cross-sector digital projects. It will be launched ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Spotify challenged over subscription rates by US labels
According to the Financial Times, US record companies are believe they will lose out if the major of users stick with Spotify's free-to-use ad-supported model. US record companies have challenged Spotify to demonstrate how they can convert subscribers. One unnamed record company executive said: "We think Spotify ...
By James Quilter / Brand Republic 19-Nov-09
Jamie Oliver partners with Match.com to create food-lovers dating website
match.com's top tips on how to write the perfect profile, as well as use the advanced search ... at Match.com, said: "Research has shown us that 45% of our members want a partner who is a good cook." ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Half of UK and US readers would pay for online news
asked "What would you do if your favourite news site began charging?". The BCG survey asked "How much ... are considering whether and how to charge readers to access their online content, with the issue becoming more ...
By Daniel Farey-Jones / Brand Republic 17-Nov-09
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- Account Manager, Livewire PR
- £27-33K, West London
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