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HyperlaunchDMG creates viral to promote new BBC DVD

The campaign, created by digital marketing agency HyperlaunchDMG, is designed for both adults ... and features. HyperlaunchDMG is also running a social media campaign that will target parents where ... at HyperlaunchDMG said: "We re driving the target audience through to a fun game that will engage kids with the DVD ...

By Sarah Crawley-Boevey / Brand Republic 06-Mar-09

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