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IAB Engage 2009: what to expect
for the IAB's annual Engage conference, which this year adopts the theme of 'brand fitness'. ... , according to IAB marketing director Kieron Matthews. "We're conscious that a lot of advice is being thrown ... Phillipson, chief executive of the IAB, and Louise Ainsworth, EMEA managing director of Nielsen Online, co ... that the IAB does not normally invite politicians and last year's appearance by then culture secretary Andy ...
By Staff / Brand Republic 09-Nov-09
IAB Engage: UKOM measurement system details revealed
consumption from the middle of next year, Nielsen Online EMEA managing director Louise Ainsworth told the IAB ... on recording actual user sessions, as an alternative to UKOM. Further coverage IAB Engage: live blog IAB Engage: Mobile, video and display ads will power future digital growth, says Phillipson IAB ... . However, IAB chief executive Guy Phillipson, who co-presented the UKOM session with Ainsworth, emphasised ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
IAB Engage: COI chief champions digital's influence
it the power to change people's behaviour through conversations, COI chief executive Mark Lund told the IAB ... this was successful in terms of how much it engaged the people who watched it, Lund admitted that more could have been ... of using online to engage people in conversation. The COI and Cabinet Office have drawn up social media guidelines for civil servants to engage with people online. In future he hopes that the government ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
IAB Engage: Brands must understand 'consumers are mobile'
Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...
By Jacquie Bowser / Brand Republic 11-Nov-09
BR Video: IAB Engage delegates on social media and marketing
Brand Republic interviewed six delegates at the IAB Engage 2008 conference, held in London yesterday. They were: Martin Aylward, head of acquisition at EDF Energy Paul Frampton, head of digital at Media Contacts Trevor Johnson, head of planning and strategy at Facebook Jo Underhill, head of media ...
By Jacquie Bowser and Dan Leahul / Brand Republic 13-Nov-08
IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson
told delegates at the IAB Engage conference this morning. ... faster." Brand Republic and Revolution will be reporting live from IAB Engage throughout the day ... medium of online "there are little kids growing really fast". The IAB measured mobile revenues for the first time in 2008, at 28.6m. "That is a nascent medium growing like wildfire," the IAB chief said ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
IAB Engage: AOL's Levick says next phase of internet is all about content creation
Speaking during this morning's session at the IAB Engage conference, Levick said the first phase ... to content creation." Further coverage IAB Engage: live blog IAB Engage: Mobile, video ... . "Consumers are spending more time online, engaging across the web, so it's about finding the right audience ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Burnham throws support behind online ad self-regulation
-regulation of online advertising, while speaking at the IAB's Engage 2008 conference yesterday. ... affairs at the IAB, said: "We recognise the importance of balancing online creativity and innovation with the need to protect consumers. "The IAB welcomes the Secretary of State's emphasis on self-regulation in delivering that balance -- something that the IAB is striving hard to deliver." Burnham also called ...
By Dan Leahul / Brand Republic 13-Nov-08
IAB launches study into effectiveness of car campaigns
The brand engagement study is the latest initiative from the IAB and is designed to reinforce its ... results of the survey will be presented at the IAB's Engage 2006 conference in the autumn, but a preview of the study released by the IAB found that 45.9% of respondents had visited a car company website to research ...
By by Alex Donohue / Brand Republic 14-Jul-06
IAB to endorse DMA email best practice
and maximise return on investment for email marketing campaigns. The IAB has now endorsed the guidelines ... benchmark, ensuring marketers can take advantage of this cost-effective, measurable medium to engage their customers and build their brands. Dan Redfearn, membership manager at the IAB, said: To be truly ...
By Alex Donohue / Brand Republic 14-Nov-07
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