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Results 1 - 9 of 9 matching results

IAB Engage 2009: what to expect

for the IAB's annual Engage conference, which this year adopts the theme of 'brand fitness'. ... , according to IAB marketing director Kieron Matthews. "We're conscious that a lot of advice is being thrown ... Phillipson, chief executive of the IAB, and Louise Ainsworth, EMEA managing director of Nielsen Online, co ... that the IAB does not normally invite politicians and last year's appearance by then culture secretary Andy ...

By Staff / Brand Republic 09-Nov-09

IAB Engage: UKOM measurement system details revealed

consumption from the middle of next year, Nielsen Online EMEA managing director Louise Ainsworth told the IAB ... . However, IAB chief executive Guy Phillipson, who co-presented the UKOM session with Ainsworth, emphasised ... are based on a very small number of panellists". The UK Online Measurement Company is funded by the IAB ... on recording actual user sessions, as an alternative to UKOM. Further coverage IAB Engage: live blog ...

By Daniel Farey-Jones / Brand Republic 11-Nov-09

IAB Engage: COI chief champions digital's influence

it the power to change people's behaviour through conversations, COI chief executive Mark Lund told the IAB

By Daniel Farey-Jones / Brand Republic 11-Nov-09

IAB Engage: Brands must understand 'consumers are mobile'

Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...

By Jacquie Bowser / Brand Republic 11-Nov-09

IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson

told delegates at the IAB Engage conference this morning. ... medium of online "there are little kids growing really fast". The IAB measured mobile revenues for the first time in 2008, at 28.6m. "That is a nascent medium growing like wildfire," the IAB chief said ... faster." Brand Republic and Revolution will be reporting live from IAB Engage throughout the day ...

By Daniel Farey-Jones / Brand Republic 11-Nov-09

IAB Engage: AOL's Levick says next phase of internet is all about content creation

Speaking during this morning's session at the IAB Engage conference, Levick said the first phase of the internet (1990 - 2000) was about "access", getting people online, the second phase (2000 - 2009) was about ... to content creation." Further coverage IAB Engage: live blog IAB Engage: Mobile, video ...

By Jacquie Bowser / Brand Republic 11-Nov-09

Internet users lack knowledge of behavioural targeting

Advertising Bureau and business law firm Olswang. Nick Stringer, head of regulatory affairs at the IAB, said ...

By Jennifer Whitehead / Brand Republic 28-Oct-09

Richard Eyre shortlisted for Channel 4 chairman

and 19 Management, and he is chairman of the IAB. The Telegraph also reports that ITV has been turned ...

By Staff / Brand Republic 26-Oct-09

BR's full coverage of the downturn and the US newspaper industry

at the weekend, arguing that Philadelphia is likely to be the first to lose all of its newspapers. IAB blog post ...

Brand Republic 04-Nov-09

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