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IGA Worldwide and Nadeo strike in-game ad deal
LONDON - In-game advertising company IGA Worldwide has signed a three-year deal with Nadeo to place ... into the original game. Justin Townsend, chief executive of IGA Worldwide, said: Advertisers, game developers ... This is the second time IGA has inserted ads into the Trackmania series, beginning with the original Trackmania Nations . IGA has already worked with a range of brands in the original version ...
By Jacquie Bowser / Brand Republic 29-Oct-07
IGA Worldwide considers sale as it attempts to close new round of funding
NEW YORK - In-game ad specialist IGA Worldwide is aiming to close a third round of funding but has ... -fareast-language:#0400; mso-bidi-language:#0400;} Justin Townsend, chairman of IGA Worldwide, has told VentureBeat.com that although IGA's preference is to finish closing a third round of funding within a matter ... or investment into the firm, according to VentureBeat. Townsend told VentureBeat that IGA did not want ...
By Staff / Brand Republic 17-Mar-09
In-game ad network launched on back of IGA acquisition of Hive Partners
LONDON - Hive Partners, the creative agency, has been acquired by IGA Worldwide in a deal ... . It is being launched by IGA Worldwide, following its acquisition of Hive Partners, which was founded in 2003. IGA Worldwide is behind the technology that allows the ads to be served, while Hive is a creative ... The new agency is known as IGA Partners, and has offices in London, New York and Berlin ...
By by Jennifer Whitehead / Brand Republic 05-May-05
IGA signs multi-year in-game ad deal with Activision
LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games ... . Justin Townsend, chief executive of IGA Worldwide, said: "Activision has one of the most impressive ... IGA and Activision will work in tandem to integrate the ads into the titles in a contextually ... ever before." Activision is the second publisher to sign a deal with IGA since Sony opened the PS3 ...
By Jacquie Bowser / Brand Republic 30-Sep-08
IGA teams with Sega for in-game ad deal for Football Manager Live
LONDON - In-game advertising firm IGA Worldwide has signed a deal ahead of Euro 2008 ... for Football. Justin Townsend, CEO of IGA Worldwide, said: "The Football Manager series boasts three ... IGA signed the deal with Sega Europe and Sports Interactive ahead of the launch of 'Football ... sponsorship, pitch-side billboards, web-based MPUs plus a number of premium static integrations. IGA ...
By Staff / Brand Republic 29-May-08
Changeable in-game ads adopted by largest games publisher
has made separate deals with two in-game advertising agencies, Massive and IGA Worldwide, each ... will be handled by IGA Worldwide. Justin Townsend, IGA chief executive, said: "EA's strategic commitment ...
By by Daniel Farey-Jones / Brand Republic 01-Sep-06
Reebok signs up for mass participation online football game
. The advertising in the game has been created by IGA Worldwide, the in-game advertising specialist ...
By Jennifer Whitehead / Brand Republic 20-Oct-08
Google acquires videogame ad firm Adscape for $23m
-ups Double Fusion and IGA Worldwide, which have already signed deals with major publishers. It also has a ...
By Jacquie Bowser / Brand Republic 19-Mar-07
Puma goes virtual in Football Superstars online game
In-game advertising agency IGA Worldwide will incorporate the interactive branding into the free-to-download multi-player game. Players will be able to wear Puma's v1.08 Speed Boot and can also visit an in-game replica of Puma's Carnaby Street concept store in London to kit their avatar out with the latest Puma ...
By Jacquie Bowser / Brand Republic 12-Jun-08
eBay is worldwide web favourite
Online auctioneer eBay has ousted Amazon.com from its position as the world's most popular e-commerce site, according to a survey by Nielsen/Net Ratings.
Brand Republic 02-May-01
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