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IGA Worldwide and Nadeo strike in-game ad deal
LONDON - In-game advertising company IGA Worldwide has signed a three-year deal with Nadeo to place ... This is the second time IGA has inserted ads into the Trackmania series, beginning with the original Trackmania Nations . IGA has already worked with a range of brands in the original version ... into the original game. Justin Townsend, chief executive of IGA Worldwide, said: Advertisers, game developers ...
By Jacquie Bowser / Brand Republic 29-Oct-07
IGA signs multi-year in-game ad deal with Activision
LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games ... IGA and Activision will work in tandem to integrate the ads into the titles in a contextually ... . Justin Townsend, chief executive of IGA Worldwide, said: "Activision has one of the most impressive ... ever before." Activision is the second publisher to sign a deal with IGA since Sony opened the PS3 ...
By Jacquie Bowser / Brand Republic 30-Sep-08
IGA Worldwide considers sale as it attempts to close new round of funding
NEW YORK - In-game ad specialist IGA Worldwide is aiming to close a third round of funding but has ... -fareast-language:#0400; mso-bidi-language:#0400;} Justin Townsend, chairman of IGA Worldwide, has told VentureBeat.com that although IGA's preference is to finish closing a third round of funding within a matter ... or investment into the firm, according to VentureBeat. Townsend told VentureBeat that IGA did not want ...
By Staff / Brand Republic 17-Mar-09
In-game ad network launched on back of IGA acquisition of Hive Partners
LONDON - Hive Partners, the creative agency, has been acquired by IGA Worldwide in a deal ... The new agency is known as IGA Partners, and has offices in London, New York and Berlin, with plans to launch in Paris, Los Angeles, Tokyo and Benelux. IGA Partners will plan, serve and trace ad ... . It is being launched by IGA Worldwide, following its acquisition of Hive Partners, which was founded in 2003 ...
By by Jennifer Whitehead / Brand Republic 05-May-05
IGA teams with Sega for in-game ad deal for Football Manager Live
LONDON - In-game advertising firm IGA Worldwide has signed a deal ahead of Euro 2008 ... IGA signed the deal with Sega Europe and Sports Interactive ahead of the launch of 'Football ... sponsorship, pitch-side billboards, web-based MPUs plus a number of premium static integrations. IGA ... for Football. Justin Townsend, CEO of IGA Worldwide, said: "The Football Manager series boasts three ...
By Staff / Brand Republic 29-May-08
Changeable in-game ads adopted by largest games publisher
has made separate deals with two in-game advertising agencies, Massive and IGA Worldwide, each ... will be handled by IGA Worldwide. Justin Townsend, IGA chief executive, said: "EA's strategic commitment ...
By by Daniel Farey-Jones / Brand Republic 01-Sep-06
WPP completes trio of emerging markets acquisitions
The deal sees WPP, run by chief executive Sir Martin Sorrell, take a 12.82% share of IGA Limited, the Cayman Island-based parent company of InGame Ad Interactive Technology. InGame Ad, which operates from Shanghai, is an in-game advertising network, providing advertisers with access to consumers through a ...
By Staff / Brand Republic 21-Aug-08
Reebok signs up for mass participation online football game
. The advertising in the game has been created by IGA Worldwide, the in-game advertising specialist ...
By Jennifer Whitehead / Brand Republic 20-Oct-08
Google enters in-game ad market
for the ad platform, which is already sold by the likes of Microsoft's Massive, IGA and Double Fusion ...
By Sarah Crawley-Boevey / Brand Republic 09-Oct-08
Google acquires videogame ad firm Adscape for $23m
-ups Double Fusion and IGA Worldwide, which have already signed deals with major publishers. It also has a ...
By Jacquie Bowser / Brand Republic 19-Mar-07
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