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BBC dominates TV, radio and web in new Touchpoints report
national radio station, according to the findings of the new IPA Touchpoints survey. However ... According to the IPA Touchpoints survey into consumer behaviour and media consumption, the BBC ... the world with IPA TouchPoints. "Again, it provides a unique view of how media impacts our lives, how we ... it the second most popular site after Google. The IPA's research presents a snapshot of how people use all ...
By Jennifer Whitehead / Brand Republic 03-Jul-08
TNS Media to produce TouchPoints 2 for IPA
LONDON - The IPA has commissioned TNS Media to produce the next stage of its TouchPoints cross ... , said: Advertising is a key driver of the UK economy. The IPA TouchPoints Initiative provides a unique ... effect. Lynne Robinson, research director of the IPA, said: The first IPA TouchPoints Initiative has ... to run the TouchPoints hub survey. We re looking forward to working with the IPA to increase its impact ...
By Nikki Sandison / Brand Republic 25-Jul-07
Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview
LONDON - Jim Marshall, chairman of Starcom UK, says the IPA's cross-media Touchpoints initiative ... of digital content Philip Smith, Marshall and the IPA's research director Lynne Robinson insist advertisers and agencies should sit up and take notice of Touchpoints because of its focus on the modern consumer ... -winning BrandRepublic.com, are produced in association with the IPA and are sponsored by Thinkbox. An archive ...
By Staff / Brand Republic 08-Jul-08
IPA group to host conference on direct marketing
media, along with Emma Rush, managing partner at Proximity, and Mark Cross, IPA Touchpoints commercial ... Cross introduces the £1m IPA-led media research initiative Touchpoints. He explains the importance ... at the IPA's Belgrave Square headquarters on Tuesday November 28 from 8.30am to 1pm. Amanda Phillips, IPA ...
By by Amy Dry / Brand Republic 27-Nov-06
IPA finance director Finlayson heads back to Australia
LONDON - Ian Finlayson, IPA finance director, has resigned from the agency trade body to return ... offices, the opening of a Scottish office and the launch of the IPA TouchPoints survey. Tony Fenton ... . Finlayson said: "I have really enjoyed my time in the UK and in particular my five years with the IPA. "I ... big part in restructuring the finances of the IPA. Pringle said: "I'm really going to miss Ian ...
By by Joanne Oatts / Brand Republic 10-Jul-06
Television still king of media, new IPA survey reveals
the 15-24 age group, according to the new TouchPoints survey results from the IPA. ... . However, the IPA said that this research, commissioned by Google and carried out by TNS, was part of an omnibus survey, whereas the IPA research is based on a dedicated diary-based survey, collecting all media usage. The long-awaited TouchPoints survey covered a week in the life of 5,000 people representative ...
By by Daniel Farey-Jones and Jennifer Whitehead / Brand Republic 23-Mar-06
Direct mail drawing 4.8% response rate says IPA survey
of direct mail a week, according to the new TouchPoints survey results from the IPA.
By by Daniel Farey-Jones / Brand Republic 24-Mar-06
Touchpoint redesigns Typhoo's Welsh heritage brand
LONDON - Packaging design agency Touchpoint has redesigned the packaging for Glengettie, the Welsh ... It marks the third brand revamp Touchpoint has handled for Typhoo, having also redesigned ... . Touchpoint has updated the strapline from A favourite in Wales for generations to Wales favourite tea ... at Touchpoint, said: Glengettie was first marketed as a stronger brew, blended for Welsh miners, but today ...
By Nikki Sandison / Brand Republic 30-Jan-08
IPA 'frustrated' by communications bill
LONDON - The IPA has expressed its disappointment at the government's draft communications bill ... sales. The IPA has called for a 25% ceiling on the amount of advertising a sales house in any medium ... , IPA media policy group chairman, said: "While the bill is more liberal than we expected, our biggest concern remains -- where is the recognition and protection of advertiser interests? The IPA's submission ...
By Claire Billings, / Brand Republic 08-May-02
IPA reports big increase in membership
LONDON - The IPA has swelled its ranks with 15 agencies elected into its membership at the most ... Agency. Last month, the IPA issued new guidelines that aim to encourage agencies to take control ... parties should assess each other s performance in a bid to nurture longer-term relationships. The IPA ...
By Darren Davidson / Brand Republic 10-Dec-07
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