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Results 1 - 3 of 3 matching results
BR Video: Consumers downplay influence of food and drink ads
Our interviews with members of the public about how advertising influences their food and drink purchases come in the same week as the IPA Effectiveness Awards, which are designed to reward campaigns ... and ignore that as much as we can and make choices on the basis of quality and diet." Monday night's IPA ...
By Susan Billinge / Brand Republic 11-Nov-09
IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson
: "Matt Simpson at the IPA has worked out the 95% of online advertising is direct response and 5% is brand ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
IAB Engage: UKOM measurement system details revealed
generously funded system also having the financial support of the IPA and ISBA. The tender to deliver a ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
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