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IRB secures Toshiba as sponsor for Rugby World Cup

LONDON - Toshiba is to back the Rugby World Cup 2007 as the tournament's fifth official sponsor ... Millar, IRB chairman, said: The appointment of a world leader in the electronics field further ... Toshiba s role as one of the IRB tournament s sponsors will be to supply a range ... . Toshiba has sponsored international sporting tournaments before, including the 2006 Fifa World Cup ...

By by Charlie McCathie / Brand Republic 08-Feb-07

IRB hits back in Rugby World Cup image rights dispute

LONDON - The International Rugby Board (IRB) is standing firm in its dispute with the News Media ... The IRB has issued a terse statement, in which it says the organisation and Rugby World Cup ... imposed by the IRB, the sport s ruling body. The four news agencies are Associated Press, Agence-France Presse, Getty Images and Reuters. The IRB will not allow news agencies to post more than 40 pictures ...

By Darren Davidson / Brand Republic 07-Sep-07

IRB picks Orange as official Rugby World Cup sponsor

World Cup 2007, which will be jointly held in France, Wales and Scotland. ... team. Dr Syd Millar, chairman of the IRB, said: "The appointment of a world leader in the mobile ... when the World Cup starts in September next year. The mobile phone giant has previously been ... on the world sporting calendar." Last week, Visa International said it was to promote five of the world ...

By by Alex Donohue / Brand Republic 20-Nov-06

IRB hunts new-media partners for 2007 Rugby World Cup

LONDON - The Rugby World Cup is putting the new-media rights, including mobile and broadband feeds ... The IRB, rugby's international body, revealed this week that it had begun the tender process for the 2007 cup and that it is splitting the tender in two -- one tender for European mobile rights and a second for production services for mobile and broadband feeds. The event will be held in France ...

By by Staff / Brand Republic 21-Jun-05

Ultimate Rugby Sevens website launches

a busy year rugby sevens, with the 10th annual IRB World Series taking place, as well as the IRB ... highlights, team and player profiles, a world tournament calendar and an interactive forum for the sevens community. Nigel Starmer-Smith, former England scrum half and lead commentator for the IRB World Sevens ...

By Jacquie Bowser / Brand Republic 22-Jan-09

Haygarth takes on marketing for Football World Series

LONDON - Haygarth Sports Marketing has been hired to promote the Football World Series, an event ... The Football World Series is owned by International Event Partnership and Haygarth is charged with finding sponsors for the event, as well as marketing it. The agency said that the series offered brands ... : "The World Series has become an integral part of football's calendar and provides an excellent platform ...

By by Staff / Brand Republic 19-Oct-06

Credit Suisse to sponsor BBC World's Visionaries series

LONDON - The BBC's 24-hour international news channel BBC World has agreed a deal for Credit Suisse ... The programme, which will be presented by BBC World s Mishal Husain, will feature an introductory programme on May 26 before the main series begins on September 1. BBC World is inviting viewers to vote ... of the series, which BBC World said could be viewed by a potential global audience of 65m. The BBC said ...

By Alex Donohue / Brand Republic 23-May-07

Philips Shavers sponsors F1 series on BBC World

LONDON - Philips Shavers has signed up as the official sponsor of BBC World's new global business ... series, which follows the AT T Williams F1 team, to highlight the challenges faced by global businesses. The eight-part series will go to air in September and will be available to BBC World s audience of 76m ... involved in this series to support our new Arcitec Shaver which will be launched worldwide from September ...

By Maria Esposito / Brand Republic 10-Jul-07

World Series sponsorship triggers free taco bonanza in US

' a bet it made in a baseball World Series promotion. ... -game World Series, promising a free taco for everyone if a base was stolen. Last Thursday, a Red Sox player ... in their local time zones today. The Boston Red Sox went on to win the World Series on Sunday Night in Denver, at Coors Field, in just four games, beating the Rockies 4-0 to take their second series in four years ...

By Daniel Farey-Jones / Brand Republic 30-Oct-07

Capitalize wins contract to push endurance bikes series

by the International Motorcycling Federation to promote the QMMF Endurance FIM World Championship. ... and communications, said: We are delighted to add the QMMF Endurance FIM World Championship to our roster of sports clients, it s a series of races with fantastic heritage famous the world over. We look forward to raising ... s official website at fimendurance.com . The QMMF Endurance FIM World Championship calendar runs from ...

By Darren Davidson / Brand Republic 03-May-07

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