Search Filters

Active Filters:

By Publication

  • Brand Republic Remove Filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Channel

By Industry Sector

Other Search Options

Were you hoping to find a job, event or A-list entry?
Search for Ingame advertising again in:

See our Search Help section for more hints.

 

Sort results by: relevance | date

Results 1 - 10 of 13763 matching results

1 2 3 4 5 6 7 8 9 10
Next 10 Next

Namco Bandai embraces in-game advertising

LONDON - Namco Bandai, the video games publisher, is to introduce in-game advertising for the first ... Fusion is constantly pushing the boundaries of what is possible with in-game advertising, 'Dead to Rights ... Bandai Games America embraces in-game advertising, it's a nod to the industry that the opportunities ... on the Xbox 360 and PlayStation 3 consoles. The in-game ads will be displayed as billboards in fictional ...

By Darren Davidson / Brand Republic 29-Sep-09

Study shows in-game advertising more effective than TV

LOS ANGELES - In-game advertising is found to be more effective than TV marketing, delivering a 500 ... Networks -- an in-game advertising network -- found that online gaming provides "substantially better ... favourable impression of Zappos.com because of their in-game advertising trade-off for free game play ... awareness where a game included Zappos.com pre, mid and post-roll advertising. Cohen said: "Over 80 ...

By Staff / Brand Republic 26-Mar-09

Setanta Sports signs in-game advertising deal with Pro Evo Soccer

LONDON - Setanta Sports has signed its first in-game advertising deal with Konami Digital ... of Setanta Sports, said: "This is the first time that Setanta has got involved with in-game advertising and I am pleased that Setanta will have in-game perimeter boards in every copy of PES 2009 sold. "All ... possibilities that digital channels offer us." The partnership was brokered by in-game advertising specialist ...

By Darren Davidson / Brand Republic 26-Sep-08

Gamers respond well to in-game advertising

LONDON - Gamers have trouble distinguishing in-game advertising from branding that is placed ... into the in-game advertising sector, conducted by CNET Networks for the IAB. It aimed to uncover how effective in-game advertising is, because it is one of the fastest-growing forms of digital marketing ... clear message from gamers, if in-game advertising is realistic, contextual and non ...

By Jennifer Whitehead / Brand Republic 28-Aug-07

WPP dips toe into in-game advertising sector

games publisher that sells in-game advertising, in the first such deal for the marketing services group. ... the group's clients to tap into WildTangent's in-game advertising network. "We want to get closer ... WildTangent sells in-game ads for its in-house developed games as well as for third-party games ... on behalf of advertisers. Last year, Jeep and Oakley products were showcased in its PC game 'Snowboard Super ...

By by Daniel Farey-Jones / Brand Republic 15-Aug-06

IGA Worldwide and Nadeo strike in-game ad deal

LONDON - In-game advertising company IGA Worldwide has signed a three-year deal with Nadeo to place ... are looking to deliver the best and most beautiful game we can. Thanks to dynamic in-game advertising, we have ... into the original game. Justin Townsend, chief executive of IGA Worldwide, said: Advertisers, game developers, publishers and consumers are seeing the measurable benefits of serving dynamic advertising into premium games ...

By Jacquie Bowser / Brand Republic 29-Oct-07

IGA signs multi-year in-game ad deal with Activision

LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games ... partnership with IGA will allow us to deliver dynamic in-game advertising to the growing PlayStation Network community for the first time. "By incorporating dynamic in-game advertising in our titles where ... stables of games in the video game industry. "To partner with them demonstrates the appeal of in-game ...

By Jacquie Bowser / Brand Republic 30-Sep-08

Google acquires videogame ad firm Adscape for $23m

LONDON - Google has acquired in-game advertising company Adscape Media along with online data ... rival in Microsoft, which last year paid $200m for in-game ad company Massive Inc, lured by Massive ... advertisers that buy online ads through Google s system to also buy ads appearing within videogames. Advertising within videogames -- such as placing a virtual billboard on a racetrack -- is currently a small ...

By Jacquie Bowser / Brand Republic 19-Mar-07

Google enters in-game ad market

LONDON - Google is to offer to sell in-game ads for the first time and will initially target web ... . Google's entry into in-game advertising, together with speculation that eSurance, Sprint and Sony ... . Google's AdWords team will sell ad placements to top brand advertisers and games manufacturers ... than 25% of internet users play online games every week, amounting to over 200m users worldwide ...

By Sarah Crawley-Boevey / Brand Republic 09-Oct-08

Changeable in-game ads adopted by largest games publisher

LONDON - The nascent in-game ad market has received a boost after the world's biggest games ... has made separate deals with two in-game advertising agencies, Massive and IGA Worldwide, each ... to the space is one that leading advertisers have been waiting for." The in-game ad market in 2005 has been ... Called dynamic ads, the new forms of in-game promotion differ from previous examples of in-game ...

By by Daniel Farey-Jones / Brand Republic 01-Sep-06

1 2 3 4 5 6 7 8 9 10
Next 10 Next

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*
, Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
Find over 3000 jobs

Directory