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IAB Engage: Brands must understand 'consumers are mobile'
that mobile needs a role within an integrated marketing strategy, rather than operate as a separate campaign. ... are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social ... , said that "mobile has limitless opportunities for brands" and from next year marketers will be able ... will provide brands and marketers with reporting tools and analytics on unique visitors and page impressions ...
By Jacquie Bowser / Brand Republic 11-Nov-09
LinkedIn to integrate with Microsoft email
with Microsoft that will see its social networking service integrated into Microsoft Outlook. ... Connector that will come with Outlook 2010. LinkedIn is the first professional network to be integrated ... and social networking feeds into Outlook. Microsoft plans to integrate LinkedIn into the public beta release of Outlook 2010. The integration allows users to maintain their professional network and stay ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Friend-locating iPhone app integrates with Facebook
LONDON - A new social media iPhone app called Stalqer is about to launch in the US, allowing Facebook users to broadcast their location to friends every 15 minutes.
By Jacquie Bowser / Brand Republic 28-Oct-09
Cobra Beer plans integrated push around Curry Week
LONDON - Cobra Beer is to run an integrated advertising, digital PR and retail campaign
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing ... . ( Brand Republic ) Jo Kenrick , the former B Q marketing director, has resigned from ad agency Fallon London without a job to go to. ( Marketing ) Iris has hired David King , managing director of Rapp ... ) Integrated agency Kindred has hired Red Bee Media's Anton Ezer as creative director. ( Brand Republic ...
By Staff / Brand Republic 20-Nov-09
British Heart Foundation appoints Agenda21 for paid search business
LONDON - Agenda21, the integrated digital media agency, has won a brief from the British Heart ... in digital marketing have never been more crucial than in the current economic climate. "Our work ...
By Jacquie Bowser / Brand Republic 12-Nov-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
in the advertising, digital, marketing and media sectors. ... to the Digitas international chief executive, Stephan Beringer . ( Campaign ) Marketing World Vision has appointed Mathew Neville as its director of marketing and fundraising. Neville has been promoted ... joined in 2007. ( Marketing ) Former Audi and Nissan marketer Neil Burrows has taken on the role ...
By Sarah Shearman / Brand Republic 23-Oct-09
Nintendo to tap into rugby fanbase at Twickenham
and Wii Fit Plus will be promoted through an integrated marketing campaign across perimeter signage, CRM ...
By Jacquie Bowser / Brand Republic 04-Nov-09
Marketing to engage today's digitally-savvy youth market
Marketing directors from brands such as Durex and lastminute.com are featured in these video ... Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage ... market. You can view the full video with some slides by clicking here . ...
By SpeakersChannel.tv / Brand Republic 16-Nov-09
BBH chief speaks on localised global campaigns
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global ... Sherwood was speaking on the subject of "Achieving integration on a global scale" at a seminar staged by mergers and acquisition advisers Results International covering emerging markets and digital ... globally integrated campaigns, Sherwood said he did not think the rise of digital platforms would ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
