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Interbrand optimistic about budgets
NEW YORK - A survey by Interbrand, the branding consultancy, claims that 84% of marketing ... disproportionate amount to other budget cuts. Interbrand conducted the survey online over a four-week period ... in the media industry. Ann Bahr-Thompson, executive director of strategy and planning at Interbrand, said, "Contrary to what some of the industry experts have predicted in recent months, the Interbrand ...
By Staff, / Brand Republic 16-Oct-01
Newell and Sorrell depart Interbrand
Frances Newell and John Sorrell have left design consultancy Interbrand Newell & Sorrell, 24 years ... LONDON (Brand Republic) – Frances Newell and John Sorrell have left design consultancy Interbrand Newell & Sorrell, 24 years after they set up the company. The two worked on the unpopular British Airways tail fin, as well as changing Marks & Spencer’s corporate image earlier this year in a bid to help ...
Brand Republic 02-Oct-00
Interbrand revamps Xerox's corporate identity
with Interbrand to give the company a more contemporary look and to shake off its image as simply a copier
By Nikki Sandison / Brand Republic 08-Jan-08
Frampton succeeds Brymer as Interbrand chief
LONDON - Jez Frampton is to succeed Chuck Brymer as chairman and chief executive of Interbrand. ... Frampton, CEO of Interbrand London, will take over from Brymer immediately. Prior to joining Interbrand in 1998, Frampton worked in the advertising industry, initially as an account handler in the US ... role of chairman of the global network. Brymer leaves Interbrand, the world's biggest branding ...
By by Staff / Brand Republic 05-Apr-06
Interbrand hires Millard-Beer for international growth
LONDON - Interbrand has hired Matthew Millard-Beer as director of international development ... , as well as looking at the opportunities for establishing local Interbrand operations. He joins from ... . Rune Gustafson, chief executive of Interbrand UK, said: Matthew is joining us at a time when our ... , award-winning work in these key markets. Interbrand was established in 1974 and has offices in 25 ...
By Staff / Brand Republic 18-Jul-07
Lambie Nairn and Interbrand win Telefonica contract
LONDON - Telefonica, the parent company of O2 and Movistar, has appointed Interbrand and DDB ... and the Publicis network; the BBDO network; Interbrand and sister Omnicom shop DDB; US design agency Prophet; and O ... the first two stages of the project to Interbrand/DDB and the final third stage to Lambie Nairn/Y R. Interbrand/DDB will create brand strategy, positioning and identity. Lambie Nairn/Y R will then handle brand ...
By Daniel Farey-Jones / Brand Republic 27-May-09
Interbrand appoints Butterfield as group chief strategy officer
LONDON - Leslie Butterfield, has taken on a worldwide management role for Interbrand. As group ... lead to the creation of ButterfieldPartners. Butterfield said: "I've always seen Interbrand ... really exciting opportunity to join such a professional team and help them build on Interbrand ...
By Jacquie Bowser / Brand Republic 07-Oct-08
Coca-Cola leads Interbrand league of global brands
to fifth. BusinessWeek teamed up again with brand consultancy Interbrand for the seventh consecutive year ...
By Nikki Sandison / Brand Republic 27-Jul-07
Financial brands hardest hit in Interbrand's global survey
According to the Business Week/Interbrand 2009 Best Global Brands Study, published today, American Express remains the biggest financial brand in the index, but it fell from number 15 to number 22, against ... usually spend on marketing in a quarter. Rita Clifton, chairman of Interbrand, said: "The automotive ...
By Jennifer Whitehead / Brand Republic 18-Sep-09
Orange names former Interbrand
director as brand chief
Interbrand, to the newly created post of vice-president worldwide brand. ... From January, Batchelor will be responsible for the marketing and advertising of the Orange brand worldwide as the company aims to be in 50 countries by 2005. Prior to his five years at Interbrand, Batchelor was a board strategic planner at Saatchi & Saatchi in London. Richard Brennan, executive ...
By Sylvia Westall, / Brand Republic 21-Nov-01
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