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Ipsos Insight promote three to vice-president positions
NEW YORK – Ipsos has announced the promotion of three of its US market research division staff ... Those promoted within Ipsos Insight are Minneapolis-based senior research manager Mike Bellmont, who has worked on the Sprint and Yahoo! Accounts, and Chicago-based director Matt Kleinschmidt, who ... , president of Ipsos Insight Services, Health & Technology and Ipsos Loyalty in the US. Ipsos also conducts ...
By Staff, / Brand Republic 08-Nov-04
Ipsos Insight hires Arthur Eisenbach as senior vice-president
NEW YORK - Ipsos Insight has appointed Arthur Eisenbach as senior vice-president and general ... . Tom Neri, president of Ipsos Insight's Services division, said: "Arthur brings enterprise-wide financial services research acumen that will ensure we deliver actionable insights and unparalleled ...
By by Staff / Brand Republic 16-Jan-06
Ipsos Insight unveils tool to tackle product line-up
LONDON - Ipsos Insight has launched a tool that aims to help consumer products manufacturers make ... movements to enable manufacturers choose the optimum product line-up. Lauren Demar, president of Ipsos Insight's consumer products division, said: "We recognise that consumers increasingly choose different ... ." Ipsos has improved its method of line optimisation and Line Evolution aims to recognise that consumers ...
By by Sarah Woods / Brand Republic 16-Oct-06
Ipsos gains consumer feedback with new research tool
LONDON - Ipsos has unveiled a new research tool that measures how well a product has performed ... that directs merchandising and marketing decisions. Lauren Demar, president of Ipsos Insight's consumer ... and deterrents to trial and repeat. The tool provides insights into why consumers try a product and why ... into these insights to enhance successful product introductions or to steer an underperforming new product along a ...
By by Sarah Woods / Brand Republic 24-Jul-06
Ipsos launches online qualitative research with QualSpace
NEW YORK - Ipsos Understanding UnLtd, the qualitative division of Ipsos in North America, has ... and qualitative research at Ipsos UU, said the method was an efficient way to generate insight. "The tool not only delivers outstanding insight into consumer minds, it does so within clients' time and cost ... Normal 0 QualSpace is its name for customisable online forums where experts from Ipsos ...
By Staff / Brand Republic 29-May-09
Saracena joins Ipsos Marketing in SVP role
NEW YORK - Ipsos Marketing has named Peter Saracena as a senior vice-president, based ... with the aim of helping that part of the business to grow. Jason Brown, executive vice-president of Ipsos ... insight to our team. "He has a proven track record of developing and expanding business relationships ...
By Staff / Brand Republic 08-Dec-08
Ipsos Media appoints global chief marketing officer
LONDON - Ipsos has appointed Andrew Green from ZenithOptimedia as chief marketing officer for Ipsos ... At Ipsos, Green will focus on developing the Ipsos Media approach to ROI, engagement and mobile. Green was director of strategic insights ZenithOptimedia, and previously held senior positions at OMD and Zenith in the US and Asia. Richard Silman, CEO of Ipsos Media, said: I have known and worked ...
By Nikki Sandison / Brand Republic 27-Jun-07
Ipsos Mori hires Attwell as director of Vantis
LONDON - Ipsos Mori has appointed Peter Attwell as director of Vantis, its product development ... will report to Andy Parker, managing director of Ipsos MORI's Novaction Vantis division. Parker said ... will be responsible for providing our clients with insight and comprehensive research solutions to help brands ...
By by Staff / Brand Republic 09-Oct-06
Ipsos appoints Aitchison as UK managing director
LONDON - Gill Aitchison, managing director of Ipsos ASI, the advertising arm of Ipsos, has been ... Aitchison will be responsible for overseeing Ipsos' UK marketing specialisms including Observer, Insight, Novaction, Loyalty and Vantis as well as ASI. The position was created to enable Ipsos UK ... to extend Ipsos' media offering potential. As part of the restructure, Silman will retain responsibility ...
By by Sam Matthews / Brand Republic 10-Oct-05
Snyderman named senior level researcher at Ipsos Healthcare
NEW YORK - Ipsos Healthcare has appointed Paul Snyderman to its health research team as a senior ... Snyderman served as the executive director and technical advisor in global customer insights at Merck, responsible for establishing research practices in primary and secondary markets. At Ipsos, he ... and will be based in New York. Elys Roberts, president of Ipsos Healthcare Group, said: "In my 15 years ...
By Staff / Brand Republic 03-Oct-08
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