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ISBA slams Ofcom decision

Reacting to today's Ofcom decision, ISBA's Director of Public Affairs Ian Twinn said: "Ofcom

Brand Republic 17-Nov-06

ISBA warns of digital monopoly dangers

LONDON - UK advertising body ISBA has warned that the closure of ITV Digital could have long ... and BBC One broadcasting increasing amounts of mass-market programming. Bob Wootton, ISBA director ...

By Claire Billings, / Brand Republic 28-Mar-02

ISBA issues online search warning to members

LONDON - The UK advertisers' body ISBA is pushing its members to check that their brands ... advertisers to bid for positions in the search results for key search words and phrases. But, some of ISBA ... of a trademark can use it. However, ISBA said it understands that other large search providers may ... Ricketts, marketing services manager at ISBA, said: We are encouraging all reputable search engines ...

By Darren Davidson / Brand Republic 24-Jul-07

ISBA and RAB launch radio ad guide

LONDON - The ISBA has teamed up with the Radio Advertising Bureau to produce an interactive guide ... expert to beginner -- and will be available as a PDF from the ISBA and RAB websites from November 28 ... are delighted to have worked with ISBA on this project and see it as a further step to building advertisers ...

By Claire Billings, / Brand Republic 28-Nov-01

ISBA warns advertisers over tabloid production costs

LONDON – ISBA has urged advertisers to stand up to publishers of broadsheet newspapers over ... suggested that the Guardian is set to follow suit. ISBA, which represents the interests of advertisers ... that they work in tabloid size. "ISBA's understanding is that whilst The Independent is covering incremental ...

By Claire Billings, / Brand Republic 28-Nov-03

ISBA highlights flyposting dangers after council action

LONDON – Advertising body ISBA is warning ad and marketing companies of the implications ... at ISBA, said: "In the past, many in the industry have quietly condoned flyposting, usually as an 'edgy ...

By Sam Matthews, / Brand Republic 10-Aug-04

ISBA lambasts BBC's public service commitment

LONDON - ISBA has called for the BBC to be regulated along with the rest of the broadcast industry ... ISBA made its call at the Institute of Practitioners in Advertising conference on Communications Reform The government's communications bill currently places only a small part of the BBC ... of governors. Bob Wootton, director of media and advertising affairs at ISBA said the organisation ...

By Claire Billings, / Brand Republic 28-Feb-02

ISBA hires Postwatch's Ricketts for action groups

Ricketts has joined the ISBA from Postwatch, the postal industry consumer watchdog, where he was a ... for facilitating three key ISBA action groups -- the Direct Marketing Action Group, the Sponsorship Action Group and the Joint Promoters' Group. He replaces Elizabeth Edwards, who is leaving ISBA to have a baby. If you ...

By Staff, / Brand Republic 02-Nov-04

Clampdown on financial ads will hurt industry argues ISBA

reduce the level of financial product advertising that is produced, according to ISBA. ... reliable guide to future performance. ISBA has reacted by saying that the new guidelines would generate ... of past performance data is inherently misleading, when it is not. Ian Twinn, ISBA's director of public ... fundamental belief that this is never relevant information for the consumer. ISBA does not believe ...

By Jennifer Whitehead, / Brand Republic 10-Jul-02

ISBA backs BBC's Project Canvas as foil to iPlayer

LONDON - ISBA is backing Project Canvas, the video-on-demand venture proposed by the BBC, ITV ... earlier this year for being anti-competitive. ISBA has given its support to the new project in its ... at ISBA, said: "ISBA has responded to the consultation on behalf of advertisers and our submission has ... including economic regulation similar to linear channels and prevention against 'gatekeeper' practices, ISBA ...

By Nikki Sandison / Brand Republic 22-Apr-09

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