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Superbrands case studies: Jaguar
Case study provided by Superbrands . Market Jaguar competes solely in the premium ... and premium sales in the sectors of the market in which Jaguar competes were almost 300,000. Jaguar sales ... only five years previously. Up until 1999, Jaguar was a niche manufacturer competing only in the Large ...
Brand Republic 14-Dec-04
Jaguar unveils microsite for XF launch
LONDON - Jaguar is pushing the launch of its XF sports saloon with a new microsite, designed ... and manage customer leads; with visitors encouraged to register their email address on the site. Jaguar plans to translate the website into nine different languages. Jaguar has been working with Global Beach for a decade ... manufacturers Ford, Landrover, Bentley and Citreon. The Jaguar XF will be officially launched on September 11 ...
By Charlie McCathie / Brand Republic 05-Sep-07
Euro RSCG wins Jaguar's global digital business
NEW YORK - Jaguar has awarded its global digital business to Euro RSCG Worldwide following a ... relationship between Jaguar and the agency to include all online advertising, building and maintaining jaguar ... participated in the final review. Mike O Driscoll, managing director of Jaguar Cars, said: By adding ... RSCG Worldwide, added: This win is both proof of Jaguar s ambition and our new digitally ...
By Staff / Brand Republic 02-May-08
Jaguar Cars rated top UK online experience
LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods ... Jaguar beat runners up, including Magnet , Reebok , Burberry and Durex brand owner SSL ... consumer brands. Independent mystery customers and Blast Radius s internal panellists rated Jaguar Cars a ... segmented the consumer goods market, the top brand in: consumer durables was Magnet; in automotive, Jaguar ...
By Nikki Sandison / Brand Republic 23-Nov-07
Jaguar upsets 300 with sexually suggestive mailing
LONDON - Car marque Jaguar has sent wine, chocolates and flowers to customers upset by a sexually
By Staff, / Brand Republic 20-Apr-04
Wallpaper signs Jaguar as sponsor of its Design Awards
LONDON - IPC Media's Wallpaper has signed luxury car marque Jaguar to become the headline sponsor ... design or the most life-enhancing item. Jaguar will feature in the Design Awards edition of Wallpaper, published on January 11. Jaguar is also supporting the reader's choice Techno on the Go award at the ceremony. CJ O'Connell, global marketing director at Jaguar, said: "The Jaguar Wallpaper association ...
By by Alex Donohue / Brand Republic 10-Jan-07
Jaguar and Land Rover hire PHWT for aftersales task
LONDON - Jaguar and Land Rover have appointed integrated agency Palmer Hargreaves Wallis Tomlinson ... PHWT has created a series of campaigns including on- and offline ads, direct marketing and point of sale. The work has been carried out centrally but can be adapted and translated for Jaguar and Land ... services. Jaguar and Land Rover envisage that many markets will have the flexibility to choose ...
By Nikki Sandison / Brand Republic 14-Nov-07
Jaguar consolidates $125m account into Y&R
Jaguar Cars is consolidating its 125m ( 87.74m) global advertising account into WPP Group’s Young ... LONDON (Brand Republic) - Jaguar Cars is consolidating its 125m ( 87.74m) global advertising account into WPP Group’s Young 30,000 ( 21,000) -- about 10,000 ( 7,000) less than its other cars -- and is placed to compete with Mercedes C-Class cars and the BMW 3-Series. ...
By Louise Banbury / Brand Republic 30-Mar-01
Jaguar lures X-Type prospects with film creative
LONDON – Jaguar is gathering prospects online for its new high-performance X-Type 2.2 Diesel ... . The film will also be made available to Jaguar dealers to use for the car's rollout early next year. Les Knight, national marketing communications manager at Jaguar UK, said: "20:20's expertise in this type of digital communication allows Jaguar to talk to prospects in an exciting new way. The agency has captured ...
By by Daniel Farey-Jones / Brand Republic 12-Dec-05
City Republic: What the future holds for ITV and Jaguar
Stephen Foster looks at the implications of the Sky/ITV ruling, Indian plans for Jaguar ... might recall, would fit the bill very nicely on both counts. Now Jaguar really is looking like a bargain Reports from India suggest that local carmaker Tata is to buy all of Jaguar and Land Rover ... owns Lamborghini. When Ford put Jaguar and Land Rover on the market it failed to spark an auction ...
By Stephen Foster / Brand Republic 30-Jan-08
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