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Levi's voted world's favourite jeans brand
LONDON - Levi's came out as the clear global favourite in a recent survey about jeans, with more ... , Taiwan, Korea, Malaysia, Serbia, Russia and South Africa. Respondents were asked which jeans brand ... . Thierry Pailleux, Synovate France managing director, said: Levi s is the jeans brand in France ... am going to buy Levi s , not I am going to buy a pair of jeans . The survey also looked at whether ...
By Nikki Sandison / Brand Republic 06-Mar-08
Lee Cooper launches 'bulge enhancing'
Pakit jeans
LONDON - Lee Cooper has launched a range of jeans, called Pakit, which promises to do for men what ... and just fun jeans to wear". "Someone like Chris Moyles would have the guts to wear them, but I wouldn't really like to see him in them. I would like to see a nice sexy guy wearing the jeans," she ... comfort "in all the right places". The company has been making jeans since 1908 and is now one of the best ...
By Sylvia Westall, / Brand Republic 04-Oct-01
Interpublic promotes Jeans to non-broadcast Magna role
LONDON - Roy Jeans, Initiative Media's managing director of the Unilever account, has been promoted ... and Universal McCann, broaden its offering beyond its traditional focus of TV and radio sales. Jeans ... since its launch in 2001. A former chief operating officer at Initiative, Jeans was managing director ... for the continued benefit of our clients." Jeans will continue in his role as managing director of the Unilever ...
By Claire Billings, / Brand Republic 09-Jul-03
Tesco claims strike for victory in jeans war
that Tesco was entitled to sell cut-price Levi’s jeans in its stores. ... , as a European court hinted that Tesco was entitled to sell cut-price Levi’s jeans in its stores. Levi ... was breaching Levi’s trademark rights by selling the cut-price jeans against its wishes. Levi’s argued that its brand reputation is at stake and that staff need special training to sell the jeans. Tesco responded ...
Brand Republic 06-Apr-01
BBH stitches models into their jeans for latest Levi's campaign
LONDON - Models appear to be stitched into their jeans in the latest campaign by Bartle Bogle ... The pan-European press and poster campaign, entitled "sewn", was shot by Robin Derrick, creative director for British Vogue. The images show male and female models wearing only various styles of Levi's Red Label jeans and posing in seductive ways. But closer inspection reveals that the waistbands ...
By by Jennifer Whitehead / Brand Republic 14-Mar-05
Lee Jeans turns to Swedish hotshop for relaunch
LONDON - Lee Jeans has named the Swedish creative hotshop Storakers McCann to relaunch the brand ... fashion-conscious jeans wearers. It has updated its designs, as well as adopted a more discriminating ... -catching campaign featuring a load of bare bums in search of a pair of Lee Jeans. It was the first time the brand ...
By Jennifer Whitehead, / Brand Republic 20-Feb-03
Mice to model jeans in latest Levi's campaign
The campaign, created by Bartle Bogle Hegarty, will feature a gang of mice people -- models with the heads of mice superimposed -- who kidnap a wealthy woman's cat. It supports Levi's new brand of jeans, known as Type 1, which feature exaggerated details, such as oversized rivets. According to reports ...
By Jennifer Whitehead, / Brand Republic 20-Jan-03
Arnold Worldwide scoops $30m Lee Jeans creative work
NEW YORK - Havas-owned Arnold Worldwide has won the $30m Lee Jeans account after a pitch against ... handled the work since 1986. Arnold will run the Lee Jeans account from its New York office, while media planning and buying is to be handled by Mediaedge:cia, also in New York. Lee Jeans' parent company ... of advertising and PR for Lee Jeans, said: "The Lee brand boasts strong heritage and consumer loyalty; matched ...
By by Staff / Brand Republic 05-Jan-06
Levi’s says staff need special training to sell jeans
its jeans should not be sold in supermarkets because staff need special training to sell them. ... the European Court of Justice its jeans should not be sold in supermarkets because staff need special training to sell them. The company bought the case against Tesco after it imported Levi jeans from outside the EU to sell at cut-down prices. A Tesco spokesman hit back at Levi’s, saying selling jeans is not rocket ...
Brand Republic 16-Jan-01
Mother beats WCRS to win £10m Armani Jeans account
LONDON - Mother has won the creative account for the Armani Jeans brand, estimated to be worth £10m ... -chested. It showed a child sitting in the sand wearing only a pair of jeans and a string of beads. The child had long ...
By by Sarah Woods / Brand Republic 16-Jun-06
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