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John Smith's remains faithful to Grand National
LONDON - Scottish & Newcastle-owned beer brand John Smith's has signed a three-year deal ... The agreement will see John Smith's tied to the Grand National until 2010, unless the company opts ... to the race and more than £1m worth of free bets during a promotion on 17m cans of John Smith's Extra Smooth and John Smith's Original. Charles Barnett, managing director of Aintree, said: "This is tremendous news ...
By by Amy Dry / Brand Republic 16-Nov-06
John Smith's sparks controversy with 'bombing' ad
the 'bombing' technique shown in a spoof diving competition in the TBWA\London advertisement for John Smith ... divers are up in arms over plans to allow the technique most recently made seen in the John Smith's TV ad ... (John Smith) and "favourite", played by Kay, takes to the board. Kay shows off his bombing technique and the commentator says the judges love it and declares it "top bombing". The ad was part of the ongoing John Smith ...
By Gordon MacMillan, / Brand Republic 07-Jan-03
John Smith's takes over as sponsor of Grand National
LONDON - John Smith's has signed a three-year multimillion-pound deal to become the official ... , which saw its 13-year deal with cognac brand Martell come to an end in 2004. However, John Smith ... sponsorships, including the John Smith's Cup at York and the John Smith's Stakes at Newbury. It has a long history with the sport, dating back to 1959. The race is to be named The John Smith's Grand National ...
By Jennifer Whitehead, / Brand Republic 09-Nov-04
Peter Kay meets Humperdinck in latest John Smith's spot
Humperdinck in the latest 'no nonsense' spot for John Smith's, set in Las Vegas. ... . Scottish Courage has seen John Smith's double its market share since TBWA\London began the "no nonsense ... and we are confident that 'showstopper', like earlier John Smith's executions ''ave it!' and 'top bombing ...
By Jennifer Whitehead, / Brand Republic 27-Jan-04
John Smith's latest ad tells drinkers 'Y're barred'
an annoying high-pitched ring in the new John Smith's ad. ... Scottish Newcastle has unveiled the campaign for John Smith's, created by TBWA\London and set ... gadgets. No nonsense. John Smith's". The campaign will feature two other spots set in The Level Head pub that show the No Nonsense landlord in similar mode. Fiona Kennie, brand manager for John Smith ...
By by Sarah Woods / Brand Republic 10-May-06
John Smith's 2002 Kay bombing spot makes a splash
LONDON - A two-year-old ad for John Smith's was the most written about commercial in August, after ... The TBWA\London ad for John Smith's shows the comedian Peter Kay winning a gold medal ... Communications along with Durrants Media Monitoring. John Smith's beat off KitKat, which took the number two ... for August 2004 1 John Smith's Olympic connection 2 KitKat dropping slogan 3 Barclays dropping ...
By Jennifer Whitehead, / Brand Republic 08-Sep-04
John Smith's ads push TBWA to top of creative league
on the back of the success of its work for John Smith's starring the comedian Peter Kay. ... and more on the size of a yacht. Creativity is what we stand for," Beattie said. TBWA's ads play up John Smith's as a no-nonsense beer and show Peter Kay representing Britain in a diving competition, where he ...
By Jennifer Whitehead, / Brand Republic 14-Nov-03
Olympic diving medallists thank John Smith's 'bomb' ad
LONDON - The first Britons to win medals in the Athens Olympics have thanked the John Smith's 'top
By Jennifer Whitehead, / Brand Republic 16-Aug-04
John Smith's set to take on rivals with cold variant ale
LONDON - John Smith's is taking the fight to rivals Guinness and Carlsberg ... , a chilled version of John Smith's Extra Smooth, will compete with Guinness Extra Cold and Tetley ... , Marketing revealed that John Smith's parent, Scottish Courage, was gearing up to launch a Super Chilled ...
By Mark Sweney, / Brand Republic 22-Jun-04
BBC Worldwide's Smith pursued as potential Endemol boss
LONDON - BBC Worldwide chief executive John Smith is on the shortlist to take over as boss of 'Big ... the air by Five after the broadcaster was fined 300,000 for faking results. John Smith has been running ... According to reports, Smith has been approached by the head-hunter in charge of finding a new ... to private investors, including Endemol co-founder John de Mol. Peter Bazalgette, chairman and UK chief ...
By Staff / Brand Republic 07-Apr-08
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