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Incite appoints Julian Bond as director

LONDON - Market research consultancy Incite has appointed Julian Bond as director. ... Bond was previously chairman of Research International UK where he worked for 27 years. He was responsible for developing RI's sales forecasting system MicroTest and its concept screening approach eValuate. Roger Banks, managing director at Incite, said: "We are very excited about having Julian on the team ...

By Jacquie Bowser / Brand Republic 15-Jun-09

Publicis slides after bond news

its announcement that it is to raise as much as 372m through a bond issue. ... Publicis will use the cash raised through the bond issue to help reduce its debt and cut financing costs. At 9am, shares in Publicis, the world's sixth-largest advertising group, were down 6.66% at 28.47. The bond is a 16-year bond convertible into new or existing shares. The bond is said to have ...

By Staff, / Brand Republic 10-Jan-02

Aegis aims for expansion with bond issue

LONDON - Aegis Group has issued €150m (£92m) in unsecured convertible bonds, as it seeks ... . The bonds mature in 2006, with a conversion price of between 25% and 30% of the price of Aegis's ordinary ...

By Jennifer Whitehead, / Brand Republic 16-Apr-02

James Bond will be shaking not stirring Finlandia

LONDON - James Bond has changed his face and his accent, and now he is set to change his vodka ... -olds, rather than the 25- to 45-year-old men who habitually watch Bond films. The brand has a long history with James Bond, being the vodka that was used to mix his first celluloid medium-dry vodka martini in the movie 'Dr No', starring Sean Connery. It has also been featured in the last three Bond outings ...

By Jennifer Whitehead, / Brand Republic 19-Sep-02

Young Bond books to be developed with mobile game and website

LONDON - Young Bond, the new character based on the early life of James Bond, is to be the star ... Young Bond is a series of books written by 'Fast Show' writer Charlie Higson and published by Ian Fleming Publications. The books follow the exploits of secret agent James Bond in his youth. Fleming ... Fever' is being published. The site will let users take on the role of Young Bond and solve mysteries ...

By by Jennifer Whitehead / Brand Republic 12-Jan-06

Ford Focus Bond ad banned for deceiving the public

Climate model featured in the Bond film 'Casino Royale'. ... . After footage of Bond interspersed with the Mondeo, the ad ended by showing the Zetec with the strapline ... featuring Ford vehicles flanking James Bond imagery. The Broadcast Advertising Clearance Centre backed Ford, saying it had cleared the ad because of this broader connection between Bond and the car ...

By Charlie McCathie / Brand Republic 14-Mar-07

Penguin and MySpace launch search for Bond theme tune

tune to new Bond novel 'Devil May Care', which is to be published on May 28. ... an original piece of music for the new Bond novel, written by Charlotte Gray and Bird Song author ... , cult music producer Jazzie B and Matthew Fleming, great nephew of original Bond author Ian Fleming. Dom ... to the publication of the book. Clarke said: I hope that this is a dream brief -- create your own Bond theme tune ...

By Jacquie Bowser / Brand Republic 29-Jan-08

Harrods to launch shaken not stirred Bond promotion

LONDON - Harrods is to run a James Bond-inspired Christmas window campaign in time for the UK ... of its windows. This will feature the new Aston Martin DBS, and costumes worn by Bond girls Eva Green ... Daniel Craig, is the 21st in the franchise, and is based on author Ian Fleming's first James Bond novel ... the world and the brands featured during this exciting Bond initiative will enjoy exposure unrivalled in any ...

By by Alex Donohue / Brand Republic 27-Oct-06

Royal Marines target Bond fans with Bluetooth ad

LONDON - The Royal Marines are targeting Bond fans as potential recruits via a mobile Bluetooth ... The video content, which was created by digital agency twentysix, is sent to mobiles via Bluetooth before and after the Bond film. The 45-second video highlights the work that the Royal Marines ... to engage with a younger audience, and content that sits well with the Bond theme, conveying the drama ...

By Jacquie Bowser / Brand Republic 14-Nov-08

WPP's Research International appoints Bond as chief executive

LONDON - WPP Group-owned Research International has promoted Julian Bond, the former head ... He will report to Mark Cranmer, Research International's worldwide chief executive. Bond, who will continue to serve as a board director at the company, joined the WPP-owned research firm in 1982 and leads ... Roger Banks as global chief executive. Banks left the organisation in February. Bond said: "It's a ...

By by Joanne Oatts / Brand Republic 05-Jun-06

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