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Kerry Foods parts company with Quiet Storm on Cheestrings
LONDON - Kerry Foods has taken ad agency Quiet Storm off its Cheestrings account, although ... Brains Faggots, which it won last month following Kerry Foods split with McCann Erickson. Quiet Storm ... as a healthy snack to reassure parents. Kerry Foods search for an agency for Cheestrings comes six ... into review in July and invited Quiet Storm and Ogilvy to pitch. Neither Kerry Foods nor Ogilvy could ...
By Nikki Sandison / Brand Republic 14-Sep-07
Kerry Foods shortlists two for £5m Cheestrings brief
LONDON - Kerry Foods has shortlisted Ogilvy Advertising and Quiet Storm for its £5m Cheestrings ... on the account. Kerry Foods search for an agency comes six months after the company spent 5m relaunching ... , Ministry of Mayhem . A spokeswoman for Kerry Foods said the company did not wish comment. ... on food advertising, targeted parents with a TV spot featuring a schoolboy enjoying the product in his ...
By Darren Davidson / Brand Republic 06-Aug-07
Kerry Foods ends 12-year relationship with McCann Erickson
LONDON - Kerry Foods is reviewing its £5m advertising account for its Wall's Meat and Richmond Pork ... Llewellyn, managing director of Kerry Foods, said: We have had a long and successful relationship ... brands would be valuable at this stage. Kerry Foods is currently reviewing the creative account ... , said: We are very proud of the work we have produced for Kerry over the years and our decision to go ...
By Darren Davidson / Brand Republic 10-Aug-07
Green's baking brand gets overhaul through Lock 23
LONDON – Kerry Foods has redesigned the packaging for its Green's home-baking brand. ... authority to the brand", according to The Lock 23. Kerry Foods spokeswoman Zoe Taphouse said: "The ...
By Joe Lepper, / Brand Republic 03-Nov-04
Burger King appoints Power as marketing manager
LONDON - Burger King has appointed Sarah Power, marketing manager for Kerry Foods, as senior ... In her new position, she will oversee all UK advertising and marketing initiatives at Burger King, reporting to David Kisilevsky, division director for North West Europe. At Kerry Foods, Power was responsible for the Mattesons brand. Power has also previously worked as senior brand manager for Richmond ...
By by Joanne Payne / Brand Republic 03-Jan-07
Iceland to sign Kerry Katona on new 12-month contract
LONDON - Iceland is signing former Atomic Kitten singer Kerry Katona to appear in its advertising ... It was thought that the frozen food retailer would axe Katona after allegations that she had taken drugs, which she denies. In January, it was reported that Iceland was dispensing with, or at least ... in March. However, in a statement sent to Brand Republic, Iceland said: We can confirm that Kerry Katona ...
By Darren Davidson / Brand Republic 29-Apr-08
Talk of the site: Kerry Katona, M&S and the Beatles
effectiveness and the possible lack thereof. The case studies include Kerry Katona and Marks & Spencer ... A rumour , which was later denied by Iceland, that the frozen food retailer was dropping former Atomic Kitten singer Kerry Katona as its advertising spokesperson, divided the community on whether her private life aligned with the brand. Given that Kerry s Iceland ads have such a high recall in Marketing ...
By Bill Britt / Brand Republic 11-Jan-08
Asda shoppers 'papped' for Richmond sausages promotion
in an experiential campaign by marketing agency Clay for Kerry Food's flagship brand, Richmond sausages. ... of March. Sarah Power, Richmond brand manager at Kerry Foods, said: "We loved Clay's creative. Not only ... include Adidas, Burtons foods, Dunlop and the PGA European Tour. If you have an opinion on this or any ...
By by Julia Pearlman / Brand Republic 04-Mar-05
ITV children's show Ministry of Mayhem lands Cheestrings as first sponsor
sponsorship deal with the Kerry Group brand Cheestrings. ... competitions. The sponsorship was negotiated by Vizeum on behalf of Kerry Foods and ITV Sales. Ella ... The sponsorship includes break bumpers produced by Kerry's creative agency Quiet Storm and online sponsorship of the 'Ministry of Mayhem' microsite within citv.co.uk 'Ministry of Mayhem' launched ...
By by Staff / Brand Republic 30-Mar-05
Quiet Storm goes back to childhood with Richmond Sausages campaign
for Richmond Sausages, its first after being awarded the Kerry Food account without a pitch in August last year. ... . Mark Brown, senior brand manager at Kerry Foods, said: Richmond has not been on TV for a number ... with Richmond s core brand values of simple, honest food. Kerry Foods appointed Quiet Storm to handle its ...
By Nikki Sandison / Brand Republic 14-Apr-08
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