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Nestle launches Kit Kat Kubes with text blitz
to promote the latest brand extension of its Kit Kat bar, Kit Kat Kubes, to 16- to 25-year-old women. ... Kit Kat Kubes are bite-sized versions of the bar, which come in a bag and launch in the UK ... . The teaser campaign will go out to a selection of Nestle customers who took part in Kit Kat's recent "Britain ... messages about Kit Kat Kubes and the chance to request free samples of the product direct by sending a text ...
By Claire Billings, / Brand Republic 17-Sep-03
Sugababes sign debut promotional deal for Kit Kat Kubes
Nestle's latest brand extension for Kit Kat, the Kit Kat Kube. ... The deal is reportedly worth £250,000 and will see the Sugababes -- Mutya Buena, Keisha Buchanan and Heidi Range -- appear in a giant poster in London's Covent Garden promoting Kit Kat Kubes. Kit Kat ... of little breaks with Kit Kat Kubes". Nestle said that since the launch, 320m Kubes have already been ...
By Jennifer Whitehead, / Brand Republic 14-Oct-03
Nestle backs Kit Kat dark launch with ad drive
the launch of a four-finger dark chocolate Kit Kat bar, only the second time the brand has made a plain ... as product sampling. The Kit Kat four finger dark aims to tap into the growing number of consumers buying ... 18 at a cost of 39p, four pence more than the milk chocolate version. The last time Kit Kats were ... . In addition, a "foil fresh" packaging, also highlighted in the campaign, has been developed for the Kit Kat ...
By by Sarah Woods / Brand Republic 31-Jul-06
Ginsters follows Kit Kat promo with lunch break push
LONDON - Ginsters, the company famous for its Cornish pasties, is following Kit Kat's planned £6m ... handled by Bristol-based Bluestone PR. The promotion comes on the heels of Nestle Kit Kat's £6m "Britain's Biggest Break" to get the brand talked about across the UK. The aim of Kit Kat's campaign is to persuade ... . With only a week until "Britain's Biggest Break", Kit Kat has run a four-page advertorial in The Sun ...
By Jennifer Whitehead, / Brand Republic 14-Mar-03
Patsy Kensit in Kit Kat ad battle with Liam Gallagher
allowed Nestle to use unpublished photos of their wedding in a new TV advertising campaign for its Kit Kat ... LONDON (Brand Republic) – Oasis star Liam Gallagher is involved in an argument with his former wife Patsy Kensit after she allowed Nestle to use unpublished photos of their wedding in a new TV advertising campaign for its Kit Kat chocolate bar. The commercial will show Kensit marrying her three ...
Brand Republic 24-Nov-00
Girls Aloud sign up for low-calorie Kit Kat ads
LONDON - Pop group Girls Aloud have signed a deal with Kit Kat to front a multimillion-pound ad ... The band will appear in new TV, poster and newspaper ads for Kit Kat Senses, which has just 165 calories and is aimed at women. Details of the contract are reportedly still being finalised but it is believed to be their biggest advertising deal to date. The girls -- Sarah Harding, Cheryl Cole, Nadine ...
By Jacquie Bowser / Brand Republic 07-Mar-08
Kit Kat gives away England 1966 shirts in on-pack push
LONDON - Kit Kat is giving away 66,000 replica England World Cup 1966 football shirts in its latest ... The ads, which will feature on Kit Kat wrappers throughout the month-long tournament, will give consumers the chance to win one of the vintage England shirts. The promotion is part of Kit Kat's latest ... by JWT. Mark Simester, Kit Kat brand manager, said: "Kit Kat has taken a step back in time ...
By by Alex Donohue / Brand Republic 09-Jun-06
TNT takes the stress out of work with Kit Kat promotional campaign
LONDON – Same-day delivery service TNT has joined up with Nestle's Kit Kat to tell customers ... with tips on feng shui and reflexology. Customers will receive a free orange Kit Kat chocolate bar, and the promotions ties in with Nestle's new Kit Kat campaign, which uses the "Make the most of your break" tagline ... coffee mug and a packet of Kit Kat Kubes. David Williamson, divisional general manager of TNT Sameday ...
By by Julia Pearlman / Brand Republic 06-May-05
Mars wins court battle to use Kit Kat's 'have a break'
LONDON - Nestle's Kit Kat may have been using the slogan 'have a break' in its advertising since ... "have a Kit Kat", a judge ruled that the phrase is not yet implanted in the nation's consciousness and ...
By Jennifer Whitehead, / Brand Republic 03-Dec-02
Race for golden tickets sees thousands of Kit Kats snapped up
LONDON – Nestle Kit Kat's 'Big Brother' 'golden tickets' campaign has drummed up several winners so ... bought over 10,000 Kit Kat bars before finding the ticket. The hunt for the golden ticket also spread ... where one of the ticket holders will be chosen at random to enter the house. Sales of Kit Kats ...
By by Sarah Woods / Brand Republic 02-Jun-06
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